Digital Consumer Experience Intern

The British American Tobacco Group; Roma; Hybrid; EUR 7,800 - 10,000; Full time

Benefits offered by this job

Meal vouchers

Flexible working arrangements

Modern workplace with on-site services

Job summary

The British American Tobacco Group is offering a Digital Consumer Experience Intern opportunity in Rome to assist planning, execution and optimization of online campaigns and platforms. You will manage content, learn optimization techniques and collaborate with Brand, Legal and external agencies to ensure timely go-lives.

The role emphasizes SEO basics, data-driven insights from analytics tools, and strong writing with an eye for user-focused content in a hybrid work setting.

Qualifications

• Strong interest in digital marketing, consumer experience and UX/UI principles.
• Good understanding of digital marketing concepts, digital platforms and online consumer journeys.
• Basic knowledge of SEO principles and willingness to develop hands‑on experience in content optimization.
• Familiarity with web analytics tools, such as Google Analytics, and ability to interpret data to identify improvement opportunities.
• Good writing skills and attention to detail, with the ability to support the creation of clear, user-oriented digital content.
• Analytical mindset, curiosity and critical thinking, with a proactive approach to problem solving.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

Responsibilities

• Support the ideation, implementation and go-live of digital campaigns across company platforms.
• Support the end-to-end creation, internal approval and go-live process for web pages and digital solutions, coordinating with key stakeholders including Brand, Legal and external agencies.
• Plan, execute and monitor digital content performance across affiliate platforms, including Telegram, Tradedoubler and Belboon.
• Contribute to SEO activities across Italian websites, supporting keyword analysis, editorial workflows and internal approval processes.
• Measure and report digital marketing performance using web analytics tools such as Google Analytics, Google Search Console and Conductor, with a focus on relevant KPIs.
• Support budget tracking and related administrative activities for digital initiatives.
• Maintain effective relationships with suppliers and internal stakeholders to support the delivery of digital activities.

Skills

Digital marketing

Content optimization

SEO basics

Web analytics

Writing & editing

Analytical thinking

Communication

Tools

Google Analytics

Google Search Console

Conductor

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

We are looking for a Digital Consumer Experience Intern to assist in the planning, execution and optimization of our online campaigns & platforms. The ideal candidate will have a passion for marketing, content and technology. He will be tech-savvy and intuitive with great ideas to reinforce our digital activities. He will learn to manage and develop fully optimized content and to evaluate their performances assuring a continuous enhancement process

KEY RESPONSIBILITIES

• Support the ideation, implementation and go-live of digital campaigns across company platforms.
• Support the end-to-end creation, internal approval and go-live process for web pages and digital solutions, coordinating with key stakeholders including Brand, Legal and external agencies.
• Plan, execute and monitor digital content performance across affiliate platforms, including Telegram, Tradedoubler and Belboon.
• Contribute to SEO activities across Italian websites, supporting keyword analysis, editorial workflows and internal approval processes.
• Measure and report digital marketing performance using web analytics tools such as Google Analytics, Google Search Console and Conductor, with a focus on relevant KPIs.
• Support budget tracking and related administrative activities for digital initiatives.
• Maintain effective relationships with suppliers and internal stakeholders to support the delivery of digital activities.

REQUIREMENTS

• Strong interest in digital marketing, consumer experience and UX/UI principles.
• Good understanding of digital marketing concepts, digital platforms and online consumer journeys.
• Basic knowledge of SEO principles and willingness to develop hands‑on experience in content optimization.
• Familiarity with web analytics tools, such as Google Analytics, and ability to interpret data to identify improvement opportunities.
• Good writing skills and attention to detail, with the ability to support the creation of clear, user-oriented digital content.
• Analytical mindset, curiosity and critical thinking, with a proactive approach to problem solving.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

WHAT WE OFFER

• €800gross monthly internship reimbursement
• Meal vouchers (Ticket Restaurant)
• Flexible working arrangements
• Modern workplace with dedicated common areas and on‑site services

#hybrid#

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
• Benefits:
  • Meal Voucher/ Canteen as per location
  • Private Pension
  • Life & Health Insurance
  • Yearly bonus based on the ABS
  • Family support policy
  • Office perks
  • Flexible policy as per agreed Second Level agreement.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.