Vertical & Ecosystem Marketing Manager (Hybrid)

Siemens Mobility; Milano; Ibrido; EUR 50.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Wellbeing programs

Parenthood support

Health reimbursement

Descrizione del lavoro

Siemens Mobility is seeking a Vertical and Ecosystem Marketing Professional to drive integrated marketing across priority industry verticals and partner ecosystems. You will develop demand generation programs, engage customers, and coordinate with Sales, BU, Channel Management, and Global Marketing to grow pipeline and market presence.

The role emphasizes cross-functional collaboration, data-driven decision making, and multilingual communication in English and Italian.

Competenze

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.
• 4–5 years of B2B technology/industrial marketing experience.
• Proven experience in demand generation and integrated campaigns.
• Strong planning, campaign management, and funnel performance skills.
• Familiarity with ABM, channel marketing, OEMs, distributors, system integrators, or partners.
• Data-driven with KPI tracking and business impact.
• Experience with CRM, marketing automation, analytics platforms, and digital tools.
• Excellent stakeholder management and collaboration.
• Professional proficiency in English and Italian.

Mansioni

• Develop and execute vertical marketing plans across industry segments.
• Manage integrated campaigns across digital and physical channels.
• Collaborate with Sales, Business Units, Channel Management, and Global Marketing.
• Drive pipeline contribution and market engagement.
• Track marketing performance using KPIs and ROI.
• Support co-marketing with OEMs, distributors, system integrators, and partners.
• Share best practices to improve effectiveness.

Conoscenze

Demand generation

ABM

Campaign management

Digital marketing

CRM tools

Analytics

Stakeholder management

Cross-functional collaboration

English proficiency

Italian proficiency

Formazione

Bachelor's degree in Marketing or related field

Strumenti

CRM systems

Marketing automation tools

Analytics platforms

Descrizione del lavoro

Siemens Mobility is seeking a Vertical and Ecosystem Marketing Professional to drive integrated marketing across priority industry verticals and partner ecosystems. You will develop demand generation programs, engage customers, and coordinate with Sales, BU, Channel Management, and Global Marketing to grow pipeline and market presence.

The role emphasizes cross-functional collaboration, data-driven decision making, and multilingual communication in English and Italian.