Senior Digital Communications Strategist (Hybrid)

Siemens Mobility; Milano; Ibrido; EUR 44.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Wellbeing programs

Parenthood support

Health reimbursement

Psychological support

Learning opportunities

Descrizione del lavoro

Siemens Mobility Italy is seeking a Digital Communication Professional to strengthen the company’s digital presence across web, social media and internal channels. You will ensure consistency, data-driven decisions and alignment with global Siemens standards.

You will work with local stakeholders, agencies and HQ to govern web publishing, intranet content, and paid media campaigns while driving KPI‑led improvements in a matrixed environment.

Competenze

• Degree in Communications, Marketing, Digital Media or related field.
• 6+ years of hands‑on experience in digital communications, digital marketing or integrated marketing communications.
• Experience managing corporate websites and CMS platforms; Contentful knowledge is a plus.
• Strong governance of digital ecosystems, web publishing workflows and brand consistency.
• Knowledge of SEO principles and performance measurement.
• Experience with social media channels, integrated editorial calendars and paid media campaigns.
• Familiarity with analytics tools (Adobe Analytics, Sprinklr, Semrush, Google Search Console, Power BI).
• Strong project management and ability to coordinate multiple stakeholders and agencies.
• Excellent written and verbal communication in Italian and English.

Mansioni

• Govern website publishing lifecycle, page creation and optimization for Siemens Italy.
• Ensure brand consistency, content quality and SEO across the web presence.
• Manage DAM tool and asset cataloguing.
• Monitor website analytics and translate insights into optimization actions.
• Oversee social media presence, editorial calendar and paid channels in line with guidelines.
• Coordinate paid media campaigns and influencer initiatives to boost visibility.
• Manage intranet governance and content on SINET, Viva Engage alignment.
• Coordinate agencies and partners, define campaign strategies and KPIs.
• Drive KPI dashboards and data-driven improvements across campaigns.

Conoscenze

Project management

Bilingual Italian/English

Digital communication

SEO

Analytics

CMS management

Stakeholder management

Contentful knowledge

Formazione

Degree in Communications/Marketing or related field

Strumenti

Contentful

Sprinklr

Adobe Analytics

Semrush

Power BI

SharePoint

Descrizione del lavoro

Siemens Mobility Italy is seeking a Digital Communication Professional to strengthen the company’s digital presence across web, social media and internal channels. You will ensure consistency, data-driven decisions and alignment with global Siemens standards.

You will work with local stakeholders, agencies and HQ to govern web publishing, intranet content, and paid media campaigns while driving KPI‑led improvements in a matrixed environment.