Vertical Marketing & Ecosystem Growth Lead

Siemens; Milano; Ibrido; EUR 50.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible hybrid work model

Wellbeing ecosystem

Parenthood support

Health reimbursement programs

Psychological support services

Continuous learning opportunities

Descrizione del lavoro

Siemens is seeking a Vertical and Ecosystem Marketing Professional in Lombardy to join the SI Marketing Team and drive integrated marketing strategies across priority industry verticals and partner ecosystems.

You will develop and execute vertical marketing plans, manage campaigns across digital and physical channels, and collaborate with Sales, BU, Channel Management, and Global Marketing to drive pipeline and growth.

Competenze

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• 4-5 years of experience in Marketing, preferably within B2B, technology, industrial, automation, infrastructure, or digital transformation environments.
• Proven experience in demand generation, integrated marketing campaigns, and digital marketing programs.
• Strong understanding of marketing planning, campaign management, and funnel performance.
• Familiarity with Account-Based Marketing (ABM), channel marketing, including engagement with OEMs, distributors, system integrators, or strategic partners.
• Ability to translate business priorities into measurable marketing actions and outcomes.
• Data-driven mindset with experience tracking KPIs, campaign performance, and business impact.
• Experience with CRM, marketing automation, analytics platforms, and digital marketing tools.
• Excellent stakeholder management, communication, and collaboration skills
• Experience collaborating within cross-functional and matrix organizations.
• Professional proficiency in English and Italian

Mansioni

• Develop and execute vertical marketing plans across assigned industry segments.
• Manage integrated campaigns across digital marketing, events, and industry-focused channels.
• Collaborate with Sales, Business Units, Channel Management, and Global Marketing to drive pipeline and growth.
• Track KPIs (MQLs, conversion rates, pipeline contribution, ROI) and optimize marketing performance.
• Support co-marketing initiatives with OEMs, distributors, system integrators, and strategic ecosystem partners.
• Share actionable insights to continuously improve marketing effectiveness.

Conoscenze

Marketing

B2B marketing

Demand generation

ABM

CRM

Marketing automation

Analytics platforms

Digital marketing

Campaign management

Stakeholder management

English

Italian

Formazione

Bachelor’s degree in Marketing/Business/ Economics

Strumenti

CRM

Marketing automation

Analytics platforms

Digital marketing tools

Descrizione del lavoro

Siemens is seeking a Vertical and Ecosystem Marketing Professional in Lombardy to join the SI Marketing Team and drive integrated marketing strategies across priority industry verticals and partner ecosystems.

You will develop and execute vertical marketing plans, manage campaigns across digital and physical channels, and collaborate with Sales, BU, Channel Management, and Global Marketing to drive pipeline and growth.