Vertical and Ecosystem Marketing Professional

Siemens; Milano; Ibrido; EUR 50.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible hybrid work model

Wellbeing ecosystem

Parenthood support

Health reimbursement programs

Psychological support services

Continuous learning opportunities

Descrizione del lavoro

Siemens is seeking a Vertical and Ecosystem Marketing Professional in Lombardy to join the SI Marketing Team and drive integrated marketing strategies across priority industry verticals and partner ecosystems.

You will develop and execute vertical marketing plans, manage campaigns across digital and physical channels, and collaborate with Sales, BU, Channel Management, and Global Marketing to drive pipeline and growth.

Competenze

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• 4-5 years of experience in Marketing, preferably within B2B, technology, industrial, automation, infrastructure, or digital transformation environments.
• Proven experience in demand generation, integrated marketing campaigns, and digital marketing programs.
• Strong understanding of marketing planning, campaign management, and funnel performance.
• Familiarity with Account-Based Marketing (ABM), channel marketing, including engagement with OEMs, distributors, system integrators, or strategic partners.
• Ability to translate business priorities into measurable marketing actions and outcomes.
• Data-driven mindset with experience tracking KPIs, campaign performance, and business impact.
• Experience with CRM, marketing automation, analytics platforms, and digital marketing tools.
• Excellent stakeholder management, communication, and collaboration skills
• Experience collaborating within cross-functional and matrix organizations.
• Professional proficiency in English and Italian

Mansioni

• Develop and execute vertical marketing plans across assigned industry segments.
• Manage integrated campaigns across digital marketing, events, and industry-focused channels.
• Collaborate with Sales, Business Units, Channel Management, and Global Marketing to drive pipeline and growth.
• Track KPIs (MQLs, conversion rates, pipeline contribution, ROI) and optimize marketing performance.
• Support co-marketing initiatives with OEMs, distributors, system integrators, and strategic ecosystem partners.
• Share actionable insights to continuously improve marketing effectiveness.

Conoscenze

Marketing

B2B marketing

Demand generation

ABM

CRM

Marketing automation

Analytics platforms

Digital marketing

Campaign management

Stakeholder management

English

Italian

Formazione

Bachelor’s degree in Marketing/Business/ Economics

Strumenti

CRM

Marketing automation

Analytics platforms

Digital marketing tools

Descrizione del lavoro

Transform the everyday for everyone

At Siemens, we enable sustainable progress through technology, connecting the real and digital worlds to improve how we live, work, and move.

At Siemens, we enable sustainable progress through technology, connecting the real and digital worlds to improve how we live, work, and move.

We put our people first - creating a diverse, global environment where you can grow, take ownership, and make a real impact from day one.

Here, your ideas turn into innovative solutions that transform industries, infrastructure, mobility and everyday life.

Your next chapter starts here!

Your role:

As a Vertical and Ecosystem Marketing Professional, you will be part of the SI Marketing Team, contributing to the development and execution of integrated marketing strategies across priority industry verticals and partner ecosystems.

Your mission will be to support business growth through targeted demand generation programs, customer engagement initiatives, and ecosystem activation activities, helping translate business priorities into impactful go-to-market actions.

Your day-to-day activities will include developing and executing vertical marketing plans, managing integrated campaigns across digital and physical channels, and collaborating with Sales, Business Units, Channel Management, and Global Marketing teams to drive pipeline contribution, market engagement, and business growth.

You’ll make an impact by:

• Driving the planning and execution of marketing initiatives across assigned industry verticals and market segments.
• Translating business priorities into targeted go-to-market programs, customer engagement activities, and value-driven marketing campaigns.
• Executing integrated demand generation programs across digital marketing, events, ABM initiatives, customer engagement activities, and industry-focused campaigns.
• Supporting pipeline development through measurable marketing activities aligned with commercial objectives.
• Collaborating closely with Sales teams and Gobal marketing team to maximize campaign effectiveness and opportunity development.
• Tracking and optimizing marketing performance using KPIs such as MQLs, conversion rates, pipeline contribution, and ROI.
• Supporting the execution of co-marketing initiatives with OEMs, distributors, system integrators, and strategic ecosystem partners.
• Sharing actionable insights and best practices to continuously improve marketing effectiveness and business outcomes.

What makes you a great match:

Core Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or related fields.
• 4-5 years of experience in Marketing, preferably within B2B, technology, industrial, automation, infrastructure, or digital transformation environments.
• Proven experience in demand generation, integrated marketing campaigns, and digital marketing programs.
• Strong understanding of marketing planning, campaign management, and funnel performance.
• Familiarity with Account-Based Marketing (ABM),channel marketing, including engagement with OEMs, distributors, system integrators, or strategic partners.
• Ability to translate business priorities into measurable marketing actions and outcomes.
• Data-driven mindset with experience tracking KPIs, campaign performance, and business impact.
• Experience with CRM, marketing automation, analytics platforms, and digital marketing tools.
• Excellent stakeholder management, communication, and collaboration skills
• Experience collaborating within cross-functional and matrix organizations.
• Professional proficiency in English and Italian

Preferred Requirements

• Experience working with industry vertical marketing approaches and segment-specific go-to-market strategies.
• International working experience or exposure to global marketing environments
• Curiosity for emerging technologies, market trends, and innovative marketing approaches that support business growth.
• Experience working with partner ecosystems and indirect sales channels is considered an advantage.
• Continuous learning mindset, with the ability to adapt and thrive in fast-changing business environments
• Awareness of Artificial Intelligence (AI) applications in marketing, including content creation, campaign optimization, customer engagement, analytics, and productivity enhancement.
• Curiosity and willingness to explore emerging AI-powered tools and technologies to improve marketing effectiveness and business outcomes.

What you’ll benefit from:

At Siemens, we foster a results-driven and trust-based environment, offering a flexible hybrid working model that supports both performance and work-life balance.

You’ll have access to a comprehensive wellbeing ecosystem, including dedicated parenthood support, health reimbursement programs, and psychological support services.

Our welfare offering is designed to enhance overall quality of life, while continuous learning opportunities enable your ongoing personal and professional growth.

The pcay range for this position is €50000-€65000 annually. The actual offer will be determined within this range, based on the candidate’s experience, knowledge, skills, and qualifications.

Your Uniqueness, Our Strength

We celebrate the uniqueness of every individual and the value that diverse perspectives bring. We are committed to fostering an inclusive and respectful workplace where everyone has equal opportunities to grow and succeed.

At Siemens, we are an equal opportunity employer, hiring based on skills, experience, and potential, and creating an environment where everyone can thrive.

We encourage you to share your preferred working conditions: while this role is typically full-time, flexible arrangements can be discussed.

Our recruiting team looks forward to getting to know you!

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