Digital Communication Professional

Siemens Mobility; Milano; Ibrido; EUR 44.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Wellbeing programs

Parenthood support

Health reimbursement

Psychological support

Learning opportunities

Descrizione del lavoro

Siemens Mobility Italy is seeking a Digital Communication Professional to strengthen the company’s digital presence across web, social media and internal channels. You will ensure consistency, data-driven decisions and alignment with global Siemens standards.

You will work with local stakeholders, agencies and HQ to govern web publishing, intranet content, and paid media campaigns while driving KPI‑led improvements in a matrixed environment.

Competenze

• Degree in Communications, Marketing, Digital Media or related field.
• 6+ years of hands‑on experience in digital communications, digital marketing or integrated marketing communications.
• Experience managing corporate websites and CMS platforms; Contentful knowledge is a plus.
• Strong governance of digital ecosystems, web publishing workflows and brand consistency.
• Knowledge of SEO principles and performance measurement.
• Experience with social media channels, integrated editorial calendars and paid media campaigns.
• Familiarity with analytics tools (Adobe Analytics, Sprinklr, Semrush, Google Search Console, Power BI).
• Strong project management and ability to coordinate multiple stakeholders and agencies.
• Excellent written and verbal communication in Italian and English.

Mansioni

• Govern website publishing lifecycle, page creation and optimization for Siemens Italy.
• Ensure brand consistency, content quality and SEO across the web presence.
• Manage DAM tool and asset cataloguing.
• Monitor website analytics and translate insights into optimization actions.
• Oversee social media presence, editorial calendar and paid channels in line with guidelines.
• Coordinate paid media campaigns and influencer initiatives to boost visibility.
• Manage intranet governance and content on SINET, Viva Engage alignment.
• Coordinate agencies and partners, define campaign strategies and KPIs.
• Drive KPI dashboards and data-driven improvements across campaigns.

Conoscenze

Project management

Bilingual Italian/English

Digital communication

SEO

Analytics

CMS management

Stakeholder management

Contentful knowledge

Formazione

Degree in Communications/Marketing or related field

Strumenti

Contentful

Sprinklr

Adobe Analytics

Semrush

Power BI

SharePoint

Descrizione del lavoro

At Siemens, we enable sustainable progress through technology, connecting the real and digital worlds to improve how we live, work, and move.

We put our people first - creating a diverse, global environment where you can grow, take ownership, and make a real impact from day one.

Here, your ideas turn into innovative solutions that transform industries, infrastructure, mobility, and everyday life.

Your role:

As Digital Communication Professional, you will join the Marketing and Communications team and play a key role in strengthening Siemens Italy’s digital presence across web, social media and internal digital channels.

Your mission will be to ensure that Siemens Italy’s digital ecosystem is consistent, data-driven, compliant and aligned with global Siemens standards, while supporting business priorities and amplifying the brand’s visibility across relevant external and internal touchpoints.

This is an individual contributor role with high exposure to local stakeholders, Business Units, external agencies and Siemens global headquarters. You will act as a strategic and operational point of reference for digital communication activities in Italy, managing multiple workstreams in a complex, international and matrixed environment.

You’llmake an impact by:

Website & Digital Ecosystem Governance

• Managing the full web publishing lifecycle for Siemens Italy, including page creation, updates, optimization and quality control through CMS platforms.
• Ensuring brand consistency, content quality, and SEO effectiveness across Siemens Italy’s web presence.
• Governing the Digital Asset Management (DAM) tool and supporting proper asset organization, usage and cataloguing.
• Monitoring website analytics and translating performance insights into concrete optimization actions.

Social Media, Editorial Planning & Paid Advertising

• Managing Siemens Italy’s social media presence, editorial calendar and content publishing across organic and paid channels, in line with global guidelines.
• Coordinating paid media campaigns, employee advocacy activities and B2B influencer initiatives to strengthen brand visibility and thought leadership.
• Working with media partners, agencies and internal stakeholders to define campaign strategies, target audiences and performance KPIs.
• Monitoring results through analytics tools and dashboards, translating insights into optimization actions.

Intranet Governance & Internal Communications

• Governing the SharePoint-based Siemens Italy Intranet (SINET) site collection, including defining permission levels and access rights.
• Maintaining and updating Corporate Communications content on the intranet.
• Supporting internal digital communication initiatives on Viva Engage, ensuring consistency between internal and external messaging where relevant.

Agency Management & Cross-Functional Collaboration

• Managing and coordinating external agencies and partners, including paid media, creatives, video production, social media and influencer-related suppliers.
• Acting as the interface between Siemens Italy, Siemens global and the Business on digital communication priorities, campaign roadmaps and content strategies.
• Driving continuous improvement through KPI dashboards, data analysis and actionable performance insights.
• Managing multiple priorities, stakeholders and deadlines with a structured, proactive and collaborative approach.

What makes you a great match:

Core Requirements

• Degree in Communications, Marketing, Digital Media, Corporate Communications or a related field; equivalent professional experience will also be considered.
• 6+ years of hands‑on experience in digital communications, digital marketing or integrated marketing communications, preferably in a B2B, technology, industrial or global corporate environment.
• Proven experience managing corporate websites and CMS platforms; knowledge of Contentful is a strong advantage.
• Strong understanding of digital ecosystem governance, including web publishing workflows, content quality and brand consistency.
• Solid knowledge of SEO principles, including on‑page optimization, content optimization, technical basics and performance measurement.
• Experience managing corporate social media channels and integrated editorial calendars; Sprinklr is a strong advantage.
• Experience with paid media campaigns, including audience definition, campaign monitoring and KPI reporting.
• Familiarity with analytics and reporting tools such as Adobe Analytics, Sprinklr, Semrush, Google Search Console, Power BI or equivalent dashboards.
• Strong project management and organizational skills, with the ability to coordinate multiple stakeholders, priorities and agencies.
• Excellent written and verbal communication skills in both Italian and English; daily use of both languages is required.
• Ability to work effectively in a complex, international and matrixed organization

Preferred Requirements

• Experience in a global corporate environment with HQ-country reporting dynamics.
• Knowledge of Digital Asset Management (DAM) tools and asset cataloguing processes.
• Familiarity with SharePoint and intranet governance.
• Experience with employee advocacy platforms (e.g. Amplify or equivalent).
• Strong understanding of GDPR requirements within a marketing and communications context.
• Portfolio of successful multi-channel digital campaigns with measurable results.
• Basic knowledge of HTML/CSS for minor web page editing.

What you’ll benefit from:

At Siemens, we foster a results-driven and trust‑based environment, offering a flexible hybrid working model that supports both performance and work‑life balance.

You’ll have access to a comprehensive wellbeing ecosystem, including dedicated parenthood support, health reimbursement programs, and psychological support services.

Our welfare offering is designed to enhance overall quality of life, while continuous learning opportunities enable your ongoing personal and professional growth.

The pay range for this position is €44.000-€60.000 annually. The actual offer will be determined within this range, based on the candidate’s experience, knowledge, skills, and qualifications.

We celebrate the uniqueness of every individual and the value that diverse perspectives bring. We are committed to fostering an inclusive and respectful workplace where everyone has equal opportunities to grow and succeed.

At Siemens, we are an equal opportunity employer, hiring based on skills, experience, and potential, and creating an environment where everyone can thrive.

We encourage you to share your preferred working conditions: while this role is typically full‑time, flexible arrangements can be discussed.

Our recruiting team looks forward to getting to know you!