Strategic Marketing & Launch Lead, Surgical Solutions Europe

BD; Lombardia; On-site; EUR 75,000 - 80,000; Full time

Job summary

BD is seeking a Marketing & Launch Excellence Manager, Surgical Solutions Europe, to drive the marketing vision and launch excellence across Europe, focusing on Italy and Spain. You will collaborate with Regional Leads, Omnichannel Marketing, and Country Marketing teams to develop strategies, compelling messages, and successful product launches that deliver measurable business results.

The role requires 5–8 years in marketing, with a background in Medical Devices or Pharma, fluency in English,

Qualifications

• Bachelor's degree or higher in Marketing, Business, Life Sciences, or related field; MBA preferred.
• 5–8 years of marketing experience in Medical Devices/Healthcare; experience with surgery is a plus.
• Fluent in English; additional European languages are an advantage.

Responsibilities

• Identify growth opportunities through market analysis and segmentation.
• Establish portfolio positioning, value propositions, and commercialization strategies.
• Translate strategies into clear, compelling communication and campaigns across channels.
• Lead launch planning, execution, and performance tracking with regional and country teams.

Skills

Strategic marketing

Omnichannel marketing

Portfolio management

English fluency

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field (MBA preferred)

Job description

BD is seeking a Marketing & Launch Excellence Manager, Surgical Solutions Europe, to drive the marketing vision and launch excellence across Europe, focusing on Italy and Spain. You will collaborate with Regional Leads, Omnichannel Marketing, and Country Marketing teams to develop strategies, compelling messages, and successful product launches that deliver measurable business results.

The role requires 5–8 years in marketing, with a background in Medical Devices or Pharma, fluency in English,