Marketing Communications Manager

Planet Pharma; Vimercate; On-site; EUR 55,000 - 75,000; Full time

Job summary

A leading pharmaceutical company is seeking a (Senior) Marketing Communications Manager based in Vimercate, Italy. The ideal candidate will have over 5 years of experience in Marketing Communications, specializing in strategic initiatives that elevate brand presence across Europe. You will collaborate with cross-functional teams to execute impactful campaigns. This role requires strong project management skills and creativity in content creation, along with familiarity in digital marketing methodologies.

Qualifications

• Minimum of 5+ years of experience in Marketing Communications within the pharmaceutical sector.
• Experience in developing and executing annual marketing strategies.
• Familiarity with omni-channel campaigns is preferred.

Responsibilities

• Lead strategic initiatives and elevate brand presence.
• Collaborate closely with technical consulting and sales teams.
• Manage events such as trade shows and product launches.

Skills

Experience in Marketing Communications

Project management

Digital marketing

Content creation

Event management

Education

Bachelor's degree in Marketing

Tools

Webinar platforms

Marketing automation tools

Job description

(Senior) Marketing Communications Manager

Are you a passionate marketing professional with a flair for crafting compelling narratives and executing impactful campaigns across Europe? We are seeking a dynamic (Senior) Marketing Communications Manager to lead strategic initiatives, elevate brand presence, and collaborate closely with cross-functional teams.

What You'll Bring:

• Minimum of 5+ years of experience in Marketing Communications within the pharmaceutical manufacturing sector targeting European audiences
• Proven track record in developing and executing annual marketing strategies, along with managing projects and budgets effectively
• Broad skill set across digital marketing, content creation, product launches, demand generation, branding, and omni-channel campaigns
• Expertise in creating diverse marketing materials, testing their efficacy through webinars, expert interviews, sell sheets, web content, interactive tools, and videos
• Experience organizing and managing events such as ribbon-cuttings, photo and video shoots, and trade shows
• Ability to work closely with marketing, technical consulting, sales, and events teams while reporting to a US-based leadership structure

Nice to Have Skills:

• Additional experience with lead nurturing, marketing automation, or data analytics
• Proficiency in multiple languages or understanding of European market nuances
• Familiarity with webinar platforms, interactive content tools, or digital measurement analytics

Preferred Education & Experience:

• Bachelor's degree or higher in Marketing, Communications, Business, or related fields
• Relevant experience in European pharmaceutical or healthcare markets preferred

Other Requirements:

• Willingness to occasionally travel within Europe to events and shoots
• Strong interpersonal and organizational skills with an ability to manage multiple projects simultaneously