Marketing and Launch Excellence Manager, Surgical Solutions EU

BD; Lombardia; On-site; EUR 75,000 - 80,000; Full time

Job summary

BD is seeking a Marketing & Launch Excellence Manager, Surgical Solutions Europe, to drive the marketing vision and launch excellence across Europe, focusing on Italy and Spain. You will collaborate with Regional Leads, Omnichannel Marketing, and Country Marketing teams to develop strategies, compelling messages, and successful product launches that deliver measurable business results.

The role requires 5–8 years in marketing, with a background in Medical Devices or Pharma, fluency in English,

Qualifications

• Bachelor's degree or higher in Marketing, Business, Life Sciences, or related field; MBA preferred.
• 5–8 years of marketing experience in Medical Devices/Healthcare; experience with surgery is a plus.
• Fluent in English; additional European languages are an advantage.

Responsibilities

• Identify growth opportunities through market analysis and segmentation.
• Establish portfolio positioning, value propositions, and commercialization strategies.
• Translate strategies into clear, compelling communication and campaigns across channels.
• Lead launch planning, execution, and performance tracking with regional and country teams.

Skills

Strategic marketing

Omnichannel marketing

Portfolio management

English fluency

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field (MBA preferred)

Job description

Key Responsibilities

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Marketing & Launch Excellence Manager, Surgical Solutions Europe will support the marketing vision and transformation agenda for the Surgical Solutions portfolio across Europe. Reporting to the Senior Marketing Manager, Surgical Solutions EMEA, this position plays a critical role in driving the success and growth of the BD Surgical Solutions portfolio within the BD Surgery Business Unit across the region. In this role, you will help advance marketing capabilities, strengthen strategic marketing initiatives, and elevate the positioning of the Surgical Solutions portfolio. You will identify growth opportunities, enhance customer engagement, and support the successful commercialization of innovative products, services, and solutions. The role combines strategic marketing, portfolio growth support, communication excellence, and launch excellence to maximize business impact while embedding marketing best practices across the organization. Working in close partnership with Regional Portfolio Leads, Omnichannel Marketing, Country Marketing teams, and Global Marketing partners, you will contribute to the development of impactful marketing strategies, compelling portfolio communications, and successful product launches that drive measurable business results.

Key Responsibilities

Portfolio Growth & Strategic Marketing

• Identify growth opportunities through market analysis and modeling, customer insights, competitive intelligence, and segmentation.
• Partner with Regional Portfolio Leads to establish portfolio positioning, value propositions, and commercialization strategies that drive adoption and business performance.

Strategic Communication & Brand Positioning

• Translate portfolio strategies into clear, compelling, and differentiated communication approaches that strengthen brand positioning and customer engagement.
• Collaborate with Global Marketing, Regional Portfolio Leads, Country Marketing and Omnichannel teams to Support the development of impactful messaging frameworks, marketing campaigns, and customer-facing content.
• Ensure consistent, customer-centric communication across channels and customer touchpoints.

Launch Excellence

• Champion launch excellence across Europe to ensure successful product introductions and commercialization., including launch planning, execution, and performance tracking in collaboration with regional and country teams.
• Drive the adoption of best practices and continuous improvement initiatives to maximize launch impact and accelerate market adoption.

Marketing Excellence & Performance

• Promote customer-centric, data-driven, and omnichannel marketing approaches across the organization
• Define and monitor KPIs to evaluate portfolio and marketing performance.
• Translate customer, market, and field insights into actionable recommendations that support portfolio growth and continuous improvement.

About You

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field (MBA preferred).
• 5-8 years of marketing experience, ideally within Medical Devices, Healthcare, MedTech, or Pharma industry. Experience with surgery is a plus
• Experience in strategic marketing, portfolio management, product launches, brand positioning, or commercialization. Strong understanding of customer insights, segmentation, omnichannel marketing, and communication strategy.
• Experience working effectively in a matrix organization with regional and global stakeholders.
• Fluent in English; additional European languages are an advantage.

Salary range for the role based in Italy: 75000 / 80000€ + variable pay + benefits. CCNL chimico-farmaceutico

Why Join Us

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

• ESP Barcelona

Additional Locations

• DEU Heidelberg - Tullastrasse
• ITA Milano - Via Enrico Cialdini

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€59,200.00 - €94,750.00 EUR Annual