Strategic Brand Partnerships Lead: Consumer Services

TikTok; Lombardia; On-site; EUR 41,000 - 55,000; Full time

Job summary

TikTok is expanding its Global Business Solutions in Italy, building relationships with leading brands in Consumer Services and luxury sectors. As Brand Partnerships Manager, you will drive revenue by promoting advertising solutions, onboarding clients, and delivering measurable results across markets.

You'll engage C-suite stakeholders, lead cross-functional teams, share platform insights, and shape external narratives to grow long-term partnerships while aligning with local market dynamics in

Qualifications

• Experience in media sales, digital marketing, social, or brand partnerships, ideally within Consumer Services.
• Understanding of auction-based buying models and branded content strategies.
• Strong track record of managing client and agency relationships, including C-level engagement.
• Excellent communication and presentation skills, with a flair for storytelling.
• Collaborative, entrepreneurial, and culturally curious.
• Fluent language skills in Italian & English to communicate with clients effectively.

Responsibilities

• Grow TikTok's business within the Consumer Services vertical, working with leading and emerging brands across sectors.
• Identify and unlock new business opportunities to fuel long-term growth.
• Lead client relationships and drive adoption of TikTok's ad products, creative solutions, and strategic best practices.
• Engage with C-suite stakeholders to build trusted, long-term partnerships and grow revenue.
• Shape TikTok's external narrative through thought leadership and proactive client engagement.
• Act as an industry, product, and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
• Provide education and insights on platform trends, product updates, and performance strategies.
• Collaborate cross-functionally with creative, product, and measurement teams to elevate business outcomes locally and globally where needed.
• Monitor performance and deliver insights to drive continuous improvement and business results.

Skills

Client relationship management

C-level engagement

Communication & storytelling

Collaborative mindset

Auction-based buying models

Branded content strategies

Italian & English bilingual

Job description

TikTok is expanding its Global Business Solutions in Italy, building relationships with leading brands in Consumer Services and luxury sectors. As Brand Partnerships Manager, you will drive revenue by promoting advertising solutions, onboarding clients, and delivering measurable results across markets.

You'll engage C-suite stakeholders, lead cross-functional teams, share platform insights, and shape external narratives to grow long-term partnerships while aligning with local market dynamics in