Strategic Brand Partnerships Lead, Consumer Services

TikTok; Milano; On-site; EUR 44,000 - 53,000; Full time

Job summary

TikTok is seeking a Brand Partnerships Manager for the Consumer Services vertical in Milan to grow business with leading brands and agencies across sectors.

You will lead client relationships, drive adoption of TikTok ad products and creative solutions, engage with C-suite stakeholders, and collaborate with cross-functional teams to deliver measurable results while shaping TikTok’s external narrative.

Qualifications

• Experience in media sales, digital marketing, social, or brand partnerships, ideally within Consumer Services.
• Understanding of auction-based buying models and branded content strategies.
• Strong track record of managing client and agency relationships, including C-level engagement.
• Excellent communication and presentation skills, with a flair for storytelling.
• Collaborative, entrepreneurial, and culturally curious.
• Fluent language skills in Italian & English to communicate with clients.

Responsibilities

• Grow TikTok’s business within the Consumer Services vertical, working closely with leading and emerging brands and conglomerates across sectors.
• Identify and unlock new business opportunities to fuel long-term growth.
• Lead client relationships and drive adoption of TikTok’s ad products, creative solutions, and strategic best practices.
• Engage with C-suite stakeholders to build trusted, long-term partnerships and grow revenue.
• Shape TikTok’s external narrative through thought leadership and proactive client engagement.
• Act as an industry, product, and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
• Provide education and insights on platform trends, product updates, and performance strategies.
• Collaborate cross-functionally with creative, product, and measurement teams to elevate business outcomes locally and globally where needed.
• Monitor performance and deliver insights to drive continuous improvement and business results.

Skills

Media sales

Digital marketing

Brand partnerships

C-suite engagement

Storytelling

Italian & English fluency

Job description

TikTok is seeking a Brand Partnerships Manager for the Consumer Services vertical in Milan to grow business with leading brands and agencies across sectors.

You will lead client relationships, drive adoption of TikTok ad products and creative solutions, engage with C-suite stakeholders, and collaborate with cross-functional teams to deliver measurable results while shaping TikTok’s external narrative.