Sports Brand Activation & Communications Lead

adidas; Lombardia; In loco; EUR 41.000 - 50.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual bonus 10%

Employee discounts online and instore

Employee Assistance Plan (EAP)

Welfare and Corporate benefits program

Learning and Development Opportunities

Exposure to international brand

Descrizione del lavoro

adidas Italy in Lombardy is seeking an experienced Brand Marketing Manager to lead country category activation plans, aligning Euro/global campaigns across comms, media, PR, digital, events, and partnerships with BU teams and sports marketing. You will oversee consumer touchpoints, optimize media mix, manage partner activations, and deliver compelling football and lifestyle storytelling.

The ideal candidate has 4–7 years in marketing, fluent English, strong cross‑functional collaboration, and a

Competenze

• 4–7 years of marketing/communication experience.
• Fluent English written and spoken.
• Experience with brand marketing in sporting goods preferred.

Mansioni

• Develop and execute country activation plans across campaigns.
• Coordinate with adidas partners and BU teams on activation plans.
• Align all consumer touchpoints for a seamless journey.
• Define media mix and measurement of campaigns.
• Ensure brand consistency across channels.
• Monitor budgets and on-time delivery.

Conoscenze

Brand marketing

Sports marketing

Campaign management

Cross-functional collaboration

Digital marketing

Events management

Media planning

English fluency

Italian language

Strumenti

MS Office

Descrizione del lavoro

adidas Italy in Lombardy is seeking an experienced Brand Marketing Manager to lead country category activation plans, aligning Euro/global campaigns across comms, media, PR, digital, events, and partnerships with BU teams and sports marketing. You will oversee consumer touchpoints, optimize media mix, manage partner activations, and deliver compelling football and lifestyle storytelling.

The ideal candidate has 4–7 years in marketing, fluent English, strong cross‑functional collaboration, and a