Brand Communication Manager Football

adidas; Lombardia; Sur place; EUR 41 000 - 50 000; Plein temps

Avantages offerts par ce poste

Annual bonus 10%

Employee discounts online and instore

Employee Assistance Plan (EAP)

Welfare and Corporate benefits program

Learning and Development Opportunities

Exposure to international brand

Résumé du poste

adidas Italy in Lombardy is seeking an experienced Brand Marketing Manager to lead country category activation plans, aligning Euro/global campaigns across comms, media, PR, digital, events, and partnerships with BU teams and sports marketing. You will oversee consumer touchpoints, optimize media mix, manage partner activations, and deliver compelling football and lifestyle storytelling.

The ideal candidate has 4–7 years in marketing, fluent English, strong cross‑functional collaboration, and a

Qualifications

• 4–7 years of marketing/communication experience.
• Fluent English written and spoken.
• Experience with brand marketing in sporting goods preferred.

Responsabilités

• Develop and execute country activation plans across campaigns.
• Coordinate with adidas partners and BU teams on activation plans.
• Align all consumer touchpoints for a seamless journey.
• Define media mix and measurement of campaigns.
• Ensure brand consistency across channels.
• Monitor budgets and on-time delivery.

Connaissances

Brand marketing

Sports marketing

Campaign management

Cross-functional collaboration

Digital marketing

Events management

Media planning

English fluency

Italian language

Outils

MS Office

Description du poste

What you'll do

• Develop, steer and execute country category activation plans landing holistic approach with Euro/ Global campaigns across all communication channels (comms, media, PR, social, digital, events, etc ) in collaboration with horizontal and vertical BU teams.
• Develop and steer adidas' partners (FIGC, AS Roma, Como, Players, etc) dedicated activation plans landing advanced comprehensive plans in alignment with Global BU across all communication channels (comms, media, publishing, PR, Digital, e com, events, etc) in collaboration with horizontal and vertical BU teams and Sports Marketing
• Ensure all consumer touch points (comms, channel marketing, sport marketing culture marketing) are in alignment and connected, ensuring a seamless consumer journey (digital and physical).
• Implement and execute the proper media mix to achieve and maximize the strategic objectives (upper + mid funnel focus)
• Define in close collaboration with the media agency the partners that best suit the campaign/product that will be advertised;
• Assure that Football brand image is consistent and coherence across all the channels and guarantee synergies and alignment, following Brand guidelines and brand positioning and standards.
• Look always for localization opportunities to empower brand visibility, partnerships and appeal in all the touchpoint (digital and physical), in owned and earned properties.
• Implement media integrated communication plans and consumer activations and specific project, in line with objectives and brand positioning.
• Drive and execute the Publishing strategy (PR, Partner and Digital Publishing) and deliver compelling storytelling for Football category across key media and adidas' partners both on traditional and new platforms, ensuring brand stories are amplified with consistency, scale and impact.
• Manage and measure the Communities.
• Coordinate and keep up to date the bases and the adidas touchpoint, work constantly on consumer engagement.
• Brief and manage the communication events agencies/ media / partners for effective brand initiatives which sustain the category plans, guarantee brand consistency and executional excellence.
• Bring contribution into the creation of seasonal cross-category brand comms plan of respective project/area of responsibility.
• Implement KPI setting for all plans and initiatives, be responsible for qualitative, quantitative analysis and reports to monitor effectiveness of the implemented projects and ensure brand excellence, all plans and initiatives must be on-budget/on-time.
• Monitor activities to evaluate return of the investments.
• Budget management.

Skills you'll need

• Experience in brand marketing and/or sales (sporting goods industry preferred)
• Advanced user of MS Office suite of products
• Consumer events management and execution (from niche to bigger scale)
• Consumer and customer-minded brand builder and implementation driven personality.
• Experience with digital production process and technical nature of developing digital marketing initiatives.
• Experience managing communications touchpoint and evolving media landscape knowledge and it KPI
• Understanding of key Digital success metrics along the consumer journey on- and off-site
• Ability to manage or collaborate with internal and external multidisciplinary groups.
• Strong Sport Industry knowledge (lifestyle is a plus)
• Passion for sport, football, lifestyle, technology, e-gaming, trends in consumer behavior and evolution of communication landscape
• Extensive knowledge of social media platforms and understanding of editorial planning, particularly across PR and social landscape.
• 4 - 7 years of marketing / communication working experience
• Fluent English (written and spoken)
• Fluent in local language (if applicable) preferred.

What we offer

• Salary starting from 45k
• Annual Bonus (10%)
• Employee discounts online and instore
• Employee Assistance Plan (EAP)
• Welfare and Corporate benefits program
• Learning and Development Opportunities
• Exposure to international brand

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