SENIOR PERFORMANCE MARKETING SPECIALIST

Aretè & Cocchi Technology; Bologna; In loco; EUR 45.000 - 55.000; Tempo pieno

Vantaggi offerti da questo lavoro

Permanent contract

Multinational company environment

Learning & development opportunities

Competitive compensation

Descrizione del lavoro

Culligan is seeking a Senior Performance Marketing Specialist to lead and optimize cross-channel campaigns in a fast-paced global environment.

You will own the setup, execution, tracking, and analysis of campaigns, collaborate with Brand Managers, and drive data-driven decisions that improve CPL, MQLs, and conversion rates. This role emphasizes data governance and continuous optimization within a multinational context.

Competenze

• 4–6+ years of experience in Performance Marketing / PPC / Lead Generation.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, Salesforce, Power BI, Zapier, Google Tag Manager, GA4.
• Strong analytical mindset to interpret performance data and derive actionable insights.
• Experience with CPL, MQL, and conversion rate KPIs.
• Good understanding of the digital funnel and lead generation dynamics.
• Fluent English.

Mansioni

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Support campaign structure, targeting, and bidding strategies.
• Monitor performance against KPIs (CPL, MQLs, conversion rate).
• Contribute to full-funnel activities (awareness -> consideration -> conversion).
• Collaborate with Brand Managers on creatives and objectives.
• Support landing page and campaign flow optimization to improve lead quality.
• Track setup and data management via GTM, GA4, and platform pixels.
• Ensure data consistency and end-to-end tracking to Salesforce.
• Manage data flows and automations (Zapier).
• Support cookie and consent management per GDPR.
• Monitor campaign performance daily and identify optimization opportunities.
• Analyze full funnel performance (media -> leads -> CRM -> conversion).
• Build and maintain Power BI reports; provide insights to Brand Managers.
• Contribute to performance reviews with Marketing and Sales teams.
• Support lead quality analysis with Sales.

Conoscenze

Google Ads

Meta Ads

LinkedIn Ads

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Fluent English

Strumenti

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Descrizione del lavoro

At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.

Responsibility:

Campaign Execution & Optimization

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
• Support the definition and implementation of campaign structure, targeting, and bidding strategies
• Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
• Contribute to full-funnel activities (awareness -> consideration -> conversion)
• Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
• Support optimization of landing pages and campaign flows to improve lead quality

Tracking & Data Management

• Support the setup and management of tracking via GTM, GA4, and platform pixels
• Ensure data consistency and support end-to-end tracking up to Salesforce CRM
• Manage and monitor data flows and automations (including Zapier)
• Support cookie and consent management activities in line with GDPR requirements

Performance Analysis & Reporting

• Monitor campaign performance on a daily basis and highlight optimization opportunities
• Analyze full funnel performance (media -> leads -> CRM -> conversion)
• Build and maintain reports using Power BI
• Provide regular updates and insights to Brand Managers to support campaign decisions
• Contribute to performance reviews with Marketing and Sales teams
• Support lead quality analysis in collaboration with Sales

Collaboration & Governance

• Work closely with Marketing and Sales teams to improve campaign effectiveness
• Support alignment with global guidelines and frameworks
• Contribute to global performance discussions/committees by sharing data, results, and learnings
• Ensure consistency and accuracy in campaign execution and reporting

Skills:

• 4-6+ years of experience in Performance Marketing / PPC / Lead Generation
• Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
• Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
• Experience working with performance KPIs (CPL, MQL, conversion rate)
• Good understanding of digital funnel and lead generation dynamics
• Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
• Fluent English

Nice to Have

• Experience with programmatic or advanced media buying
• Basic knowledge of CRO and A/B testing
• Experience in multi-market environments

What we offer

• Permanent contract.
• Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
• Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
• Compensation package: 50.000 € + smart working + welfare

This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.