Senior Media Strategy Lead – Cross‑Market & Data‑Driven

464 Eli Lilly Italia S.p.A.; Milano; In loco; EUR 38.000 - 76.000; Tempo pieno

Vantaggi offerti da questo lavoro

Pension plan

Vacation benefits

Healthcare benefits

Flexible benefits

Life insurance

Time off and leave of absence benefits

Wellbeing benefits

Descrizione del lavoro

Lilly is seeking a Media Manager to own media strategy and planning across the CEE markets within the Consumer Marketing team. The role requires fluency in English, a hands-on background in both offline and online media, and a track record of translating business goals into integrated media solutions.

You will lead cross-market media plans, analyze performance, manage budgets, and collaborate with agencies to ensure data-driven investment decisions.

Competenze

• Bachelor’s degree in Marketing, Business or related field.
• 7+ years in media, with ownership of media strategy and plans.
• Strong offline media planning skills (TV/OOH/print) and solid digital planning.
• Excellent analytical skills and experience with dashboards.

Mansioni

• Own the development of integrated media strategy and media plans across digital and offline channels (TV, OOH, radio, print, digital) for the CEE markets, from objective-setting through channel selection and flighting.
• Lead media planning discussions with agencies, challenging recommendations and ensuring plans are grounded in sound media strategy, not just execution.
• Analyze campaign and channel performance, extract media-specific insights (reach, frequency, GRPs, efficiency, channel mix effectiveness), and turn them into clear, actionable recommendations.
• Manage media budgets, pacing, and investment efficiency across CEE markets, reallocating in-flight where needed to protect performance.
• Act as the primary point of contact for media agencies: briefing, evaluating plans, and holding partners accountable for quality and performance.
• Apply measurement frameworks (GA4, CM360, ad-server data, MMM/MTA) to validate media effectiveness and inform future planning cycles.
• Stay current on media trends, new channels/formats, and best practices across both traditional and digital media, bringing an informed point of view to planning.
• Prepare media strategy presentations, dashboards, and reports for leadership and cross-market alignment.
• Drive continuous improvement of media planning frameworks, governance, and processes across the region.

Conoscenze

Media strategy

Analytical skills

English fluency

Cross-functional

Formazione

Bachelor's degree

Strumenti

CM360

DV360

Google Analytics

Meta Ads Manager

PowerPoint

Looker Studio

Descrizione del lavoro

Lilly is seeking a Media Manager to own media strategy and planning across the CEE markets within the Consumer Marketing team. The role requires fluency in English, a hands-on background in both offline and online media, and a track record of translating business goals into integrated media solutions.

You will lead cross-market media plans, analyze performance, manage budgets, and collaborate with agencies to ensure data-driven investment decisions.