Regional Media Strategy Lead (Europe)

Beko Europe; Milano; In loco; EUR 43.000 - 55.000; Tempo pieno

Descrizione del lavoro

Beko Europe is seeking a passionate Media Sr. Specialist to join the Regional Digital Marketing Team. You will coordinate regional, global, local, and partnership media activities to align teams toward shared campaign goals.

You will oversee media campaigns across channels, develop regional media plans, manage budgets, and provide data-driven optimisations while staying current with industry trends and tools.

Competenze

• Bachelor's degree in Marketing, Media, or a related field.
• Minimum 5 years of experience in media planning and buying, preferably in a multinational environment.
• Fluency in English with exceptional communication skills.

Mansioni

• Oversee creation and execution of media campaigns across channels for brand portfolio (online & offline).
• Develop and oversee annual and campaign-specific media plans for region and local projects.
• Ensure alignment with brand objectives and global guidelines.
• Analyze campaign performance and provide strategic recommendations.

Conoscenze

Media planning

Media buying

Budget management

Analytical skills

Stakeholder management

English proficiency

Formazione

Bachelor's degree in Marketing/Media or related field

Strumenti

Media planning software

Analytics tools

Descrizione del lavoro

Beko Europe is seeking a passionate Media Sr. Specialist to join the Regional Digital Marketing Team. You will coordinate regional, global, local, and partnership media activities to align teams toward shared campaign goals.

You will oversee media campaigns across channels, develop regional media plans, manage budgets, and provide data-driven optimisations while staying current with industry trends and tools.