MEDIA MANAGER

464 Eli Lilly Italia S.p.A.; Milano; In loco; EUR 38.000 - 76.000; Tempo pieno

Vantaggi offerti da questo lavoro

Pension plan

Vacation benefits

Healthcare benefits

Flexible benefits

Life insurance

Time off and leave of absence benefits

Wellbeing benefits

Descrizione del lavoro

Lilly is seeking a Media Manager to own media strategy and planning across the CEE markets within the Consumer Marketing team. The role requires fluency in English, a hands-on background in both offline and online media, and a track record of translating business goals into integrated media solutions.

You will lead cross-market media plans, analyze performance, manage budgets, and collaborate with agencies to ensure data-driven investment decisions.

Competenze

• Bachelor’s degree in Marketing, Business or related field.
• 7+ years in media, with ownership of media strategy and plans.
• Strong offline media planning skills (TV/OOH/print) and solid digital planning.
• Excellent analytical skills and experience with dashboards.

Mansioni

• Own the development of integrated media strategy and media plans across digital and offline channels (TV, OOH, radio, print, digital) for the CEE markets, from objective-setting through channel selection and flighting.
• Lead media planning discussions with agencies, challenging recommendations and ensuring plans are grounded in sound media strategy, not just execution.
• Analyze campaign and channel performance, extract media-specific insights (reach, frequency, GRPs, efficiency, channel mix effectiveness), and turn them into clear, actionable recommendations.
• Manage media budgets, pacing, and investment efficiency across CEE markets, reallocating in-flight where needed to protect performance.
• Act as the primary point of contact for media agencies: briefing, evaluating plans, and holding partners accountable for quality and performance.
• Apply measurement frameworks (GA4, CM360, ad-server data, MMM/MTA) to validate media effectiveness and inform future planning cycles.
• Stay current on media trends, new channels/formats, and best practices across both traditional and digital media, bringing an informed point of view to planning.
• Prepare media strategy presentations, dashboards, and reports for leadership and cross-market alignment.
• Drive continuous improvement of media planning frameworks, governance, and processes across the region.

Conoscenze

Media strategy

Analytical skills

English fluency

Cross-functional

Formazione

Bachelor's degree

Strumenti

CM360

DV360

Google Analytics

Meta Ads Manager

PowerPoint

Looker Studio

Descrizione del lavoro

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing.

If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Role Overview

We are looking for a Media Manager with a strong, hands‑on media background to join our Consumer Marketing team and own media strategy and planning across the CEE markets. We need someone who has built their career in media, ideally within a media agency, with real fluency across both offline and online channels and a track record of translating business objectives into integrated media strategies. The role is central to ensuring strategic consistency, cross‑market alignment, and rigorous, data‑driven investment decisions across the region.

Key Responsibilities

• Own the development of integrated media strategy and media plans across digital and offline channels (TV, OOH, radio, print, digital) for the CEE markets, from objective‑setting through channel selection and flighting.
• Lead media planning discussions with agencies, challenging recommendations and ensuring plans are grounded in sound media strategy, not just execution.
• Analyze campaign and channel performance, extract media‑specific insights (reach, frequency, GRPs, efficiency, channel mix effectiveness), and turn them into clear, actionable recommendations.
• Manage media budgets, pacing, and investment efficiency across CEE markets, reallocating in‑flight where needed to protect performance.
• Act as the primary point of contact for media agencies: briefing, evaluating plans, and holding partners accountable for quality and performance.
• Apply measurement frameworks (GA4, CM360, ad‑server data, MMM/MTA) to validate media effectiveness and inform future planning cycles.
• Stay current on media trends, new channels/formats, and best practices across both traditional and digital media, bringing an informed point of view to planning.
• Prepare media strategy presentations, dashboards, and reports for leadership and cross‑market alignment.
• Drive continuous improvement of media planning frameworks, governance, and processes across the region.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field.
• 7+ years of experience in media, ideally built within a media agency (planning/buying side), with direct ownership of media strategy and plans.
• Strong, demonstrable expertise in offline media planning (TV, OOH, radio, print) - able to plan and evaluate offline media independently, not just brief it out.
• Equally strong command of digital/online media planning across search, social, programmatic, and video.
• Proven ability to build and defend an integrated media strategy spanning both worlds, with a clear point of view on channel mix and budget allocation.
• Excellent analytical skills, comfortable working directly with media data, dashboards, and performance reports to shape strategy.
• Proficiency with digital analytics and ad‑tech platforms (Google Analytics, CM360, DV360, Meta Ads Manager).
• Strong Excel and data‑visualization skills (PowerPoint, Looker Studio, etc.).
• Confident managing and pushing back on media agencies; comfortable owning the media agenda in cross‑functional discussions.
• Ability to work independently, manage multiple markets/priorities, and thrive in a fast‑paced environment.
• Strong communication and presentation skills; fluency in English.

Preferred Skills

• Experience planning media across multiple CEE or international markets.
• Familiarity with MMM/MTA tools and media mix modeling.
• Work location (one of the following cities): Tallinn, Budapest, Bucharest, Prague, Warsaw

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions.

If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is €38 250 - €75 680 Full‑time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance).

• including eligibility to participate in a pension plan
• vacation benefits
• eligibility for healthcare benefits
• flexible benefits (if applicable)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well‑being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly

At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world.

How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people.

We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!