Omnichannel Media Lead: Social, Programmatic & Paid SEA

Sisal; Bardi; In loco; EUR 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Supplemental health insurance

Parental leave packages

FlexiLearning program (learning hours)

Descrizione del lavoro

Sisal seeks an experienced Media Strategy Lead to drive omnichannel media planning and optimize budgets across Digital, Programmatic, Paid Social and Traditional Media. You will own data-driven dashboards, coordinate with cross-functional teams for launches, and manage agencies with autonomy.

Ideal candidates have 5+ years in media planning and social media management, and are fluent in Italian and English, with strong analytical and stakeholder influencing skills.

Competenze

• 5+ years in media planning, programmatic buying and social media management.

Mansioni

• Define and optimize omnichannel media strategy including budget allocation and channel mix (Digital, Programmatic, Paid Social, Traditional Media).
• Lead Social Media roadmap: content strategy, community management, paid amplification across platforms.
• Oversee Programmatic and performance ecosystem: DSP selection, audience targeting, real-time bidding optimization.
• Collaborate cross-functionally with Creative, Brand, Data, and E-commerce teams for launches and priorities.
• Manage agency relationships to ensure high-quality deliverables within deadlines.
• Drive data-driven optimization: KPIs, performance dashboards, actionable senior leadership insights.

Descrizione del lavoro

Sisal seeks an experienced Media Strategy Lead to drive omnichannel media planning and optimize budgets across Digital, Programmatic, Paid Social and Traditional Media. You will own data-driven dashboards, coordinate with cross-functional teams for launches, and manage agencies with autonomy.

Ideal candidates have 5+ years in media planning and social media management, and are fluent in Italian and English, with strong analytical and stakeholder influencing skills.