Senior Field Marketing Manager, Italy & Middle East

Appian; Turbigo; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Health coverage

Employee Assistance Program

Retirement/pension plan

Tuition reimbursement

Zusammenfassung

Appian is seeking a Senior Field Marketing Manager to lead demand generation across Italy & Middle East. The role involves strategic planning and execution of marketing campaigns to enhance business growth. Ideal candidates should have 4-6 years in B2B marketing, particularly in demand generation within the enterprise software sector. Responsibilities include oversight of regional marketing plans and close collaboration with sales teams.

Appian offers a comprehensive benefits package including health coverage, wellness programs, and a retirement plan.

Qualifikationen

• 4-6 years of experience in B2B marketing with a focus on demand generation.
• Proven track record in developing demand generation strategies.
• Strong personal and cross-functional team leadership skills.

Aufgaben

• Develop and execute demand generation programs tailored to key industries.
• Create account-specific marketing plans in collaboration with account teams.
• Utilise data to track campaign performance and measure ROI.

Kenntnisse

Demand generation

Marketing analytics

Account-Based Marketing

Communication skills

Leadership

Collaboration

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Marketing analytics tools

Jobbeschreibung

Appian is seeking a Senior Field Marketing Manager to lead demand generation across Italy & Middle East. The role involves strategic planning and execution of marketing campaigns to enhance business growth. Ideal candidates should have 4-6 years in B2B marketing, particularly in demand generation within the enterprise software sector. Responsibilities include oversight of regional marketing plans and close collaboration with sales teams.

Appian offers a comprehensive benefits package including health coverage, wellness programs, and a retirement plan.