Senior Field Marketing Manager- Italy & Middle East

Appian; Turbigo; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Health coverage

Employee Assistance Program

Retirement/pension plan

Tuition reimbursement

Job summary

Appian is seeking a Senior Field Marketing Manager to lead demand generation across Italy & Middle East. The role involves strategic planning and execution of marketing campaigns to enhance business growth. Ideal candidates should have 4-6 years in B2B marketing, particularly in demand generation within the enterprise software sector. Responsibilities include oversight of regional marketing plans and close collaboration with sales teams.

Appian offers a comprehensive benefits package including health coverage, wellness programs, and a retirement plan.

Qualifications

• 4-6 years of experience in B2B marketing with a focus on demand generation.
• Proven track record in developing demand generation strategies.
• Strong personal and cross-functional team leadership skills.

Responsibilities

• Develop and execute demand generation programs tailored to key industries.
• Create account-specific marketing plans in collaboration with account teams.
• Utilise data to track campaign performance and measure ROI.

Skills

Demand generation

Marketing analytics

Account-Based Marketing

Communication skills

Leadership

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing analytics tools

Job description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

Job Title: Senior Field Marketing Manager, Italy & Middle East | Job Type: Full Time | Location: Milan area, with regular travel in region

Job Overview

As the Senior Field Marketing Manager for the Benelux & Nordics region at Appian, you will lead demand generation initiatives across the region. Reporting to the Senior Director of Regional Marketing, EMEA, your role will focus on driving business growth through strategic planning, execution, and optimisation of industry-wide and account-based marketing campaigns. Your efforts will aim to generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region. Design and execute scalable GTM programs including executive events, regional campaigns, and support partner-led initiatives, tailored to local markets. You’ll be results driven and work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives. You will oversee regional budget allocation, investment prioritization, and ROI accountability across field programs. This role requires a good understanding of marketing best practices and trends, plus the ability to be hands‑on whenever necessary.

Key Responsibilities

• Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
• Create and implement account-specific marketing plans in collaboration with account teams.
• Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
• Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
• Utilise data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
• Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
• Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing, to integrate marketing efforts effectively.
• Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover new growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4-6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
• Proven track record of successfully developing and executing demand generation strategies that drive pipeline growth and revenue expansion within the Financial Services industry.
• Account-Based Marketing experience.
• Strong personal and cross-functional team leadership skills.
• Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Excellent communication, collaboration, and stakeholder management skills.
• Strategic thinker with the ability to translate market insights into actionable marketing plans.
• Self‑motivated and results-oriented, with a passion for driving business impact and exceeding targets.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family‑forming benefits and more. Benefits vary by country – please ask your Talent Acquisition contact for details specific to the location you are applying to.

Equal Employment Opportunity Statement

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‑worker. Pay Transparency Nondiscrimination. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case‑by‑case basis. Note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.