Senior Digital Growth Manager — Hospitality (Remote)

Hotel Domani; Pescara; Ibrido; EUR 40.000 - 50.000; Tempo pieno

Descrizione del lavoro

Bluserena, headquartered in Pescara, Italy, is seeking a Digital Marketing Manager to accelerate digital growth and strengthen commercial performance across the group. You will shape priorities, translate customer insights into strategies, and lead hands-on execution with cross-functional teams.

Based at our Headquarters in Pescara with remote work possible per policy, you will own full-funnel marketing, SEO/SEM, CRM, and loyalty initiatives, build dashboards for executives, and partner with

Competenze

• 8+ years in Digital Marketing or comparable roles.
• Experience leading digital marketing strategies, teams, agencies and cross-functional initiatives.
• Strong commercial mindset, with a track record of connecting marketing actions to revenue, conversion, profitability and business growth.
• Excellent analytical skills and the ability to turn data, customer insights and market trends into strategic choices and actionable plans.
• Advanced knowledge of Performance Marketing, CRM, Marketing Automation and Digital Analytics.
• Solid expertise in customer journeys, CRO, UX and digital conversion optimization.
• Experience managing budgets, forecasts, external partners and performance against business targets.
• Strategic thinking, intellectual curiosity, problem-solving skills and a strong bias for action.
• Fluent in Italian and English

Mansioni

• Contribute to shaping and execute the Group's Digital Marketing & Growth strategy, aligning marketing priorities with commercial, revenue and brand objectives
• Use customer, market and performance data to identify business opportunities and support strategic and commercial decisions
• Develop growth initiatives across customer segments, channels and touchpoints, building clear business cases and measurable targets
• Lead the digital customer journey across acquisition, conversion, engagement, retention and loyalty
• Plan and optimize full‑funnel performance marketing across SEO, SEM, Paid Social, Display, Metasearch, E‑mail Marketing and Affiliate channels
• Drive direct revenue, ROAS, conversion and ROI through continuous testing, analysis and budget optimization
• Manage and drive the evolution of the website, booking engine, UX and CRO to improve customer experience and commercial performance
• Develop CRM and loyalty initiatives through segmentation, personalization, customer profiling and marketing automation
• Partner with Revenue Management, Sales, Brand and Operations to turn commercial priorities into integrated marketing actions
• Build dashboards, forecasts and performance reviews, translating complex data into clear recommendations for senior stakeholders
• Manage budgets and external media, digital, CRM and technology partners, ensuring accountability and quality of execution
• Promote a test‑and‑learn culture, digital innovation and continuous improvement across digital marketing activities and cross‑functional initiatives

Conoscenze

Digital marketing

Performance marketing

Analytical skills

CRM

Marketing automation

UX/CRO

Budget management

Stakeholder management

Strategic thinking

Italian & English

Hospitality knowledge

Descrizione del lavoro

Bluserena, headquartered in Pescara, Italy, is seeking a Digital Marketing Manager to accelerate digital growth and strengthen commercial performance across the group. You will shape priorities, translate customer insights into strategies, and lead hands-on execution with cross-functional teams.

Based at our Headquarters in Pescara with remote work possible per policy, you will own full-funnel marketing, SEO/SEM, CRM, and loyalty initiatives, build dashboards for executives, and partner with