Growth-Driven Digital Marketing Manager

Bluserena Hotels & Resorts; Pescara; Ibrido; EUR 40.000 - 50.000; Tempo pieno

Descrizione del lavoro

Bluserena Hotels & Resorts is seeking a Senior Digital Marketing Manager to accelerate digital growth, drive commercial performance and shape high‑impact initiatives across the Group.

Reporting to the Director of Marketing & Communication, you will define digital priorities and translate insights into strategies that boost acquisition, direct revenue, retention and loyalty. This role blends strategic thinking with hands‑on execution in a fast-growing hospitality group.

Competenze

• 8+ years of experience in Digital Marketing or similar roles.
• Proven track record leading marketing strategies and teams.
• Strong commercial mindset linking marketing actions to revenue.
• Excellent analytical skills translating data into strategic decisions.
• Expertise in CRM, Marketing Automation and digital analytics.
• Experience with customer journeys, CRO, UX and conversion optimization.
• Experience managing budgets and external partners.
• Fluency in Italian and English.

Mansioni

• Shape and execute the Group’s Digital Marketing & Growth strategy, aligning marketing priorities with commercial, revenue and brand objectives.
• Use customer, market and performance data to identify business opportunities and support strategic and commercial decisions.
• Develop growth initiatives across customer segments, channels and touchpoints, building clear business cases and measurable targets.
• Lead the digital customer journey across acquisition, conversion, engagement, retention and loyalty.
• Plan and optimize full-funnel performance marketing across SEO, SEM, Paid Social, Display, Metasearch, E-mail Marketing and Affiliate channels.
• Drive direct revenue, ROAS, conversion and ROI through continuous testing, analysis and budget optimization.
• Manage and drive the evolution of the website, booking engine, UX and CRO to improve customer experience and commercial performance.
• Develop CRM and loyalty initiatives through segmentation, personalization, customer profiling and marketing automation.
• Partner with Revenue Management, Sales, Brand and Operations to turn commercial priorities into integrated marketing actions.
• Build dashboards, forecasts and performance reviews, translating complex data into clear recommendations for senior stakeholders.
• Manage budgets and external media, digital, CRM and technology partners, ensuring accountability and quality of execution.
• Promote a test‑and‑learn culture, digital innovation and continuous improvement across digital marketing activities and cross-functional initiatives.

Conoscenze

Digital Marketing

Performance Marketing

Data Analysis

CRM

Marketing Automation

UX/CRO

Budget Management

Descrizione del lavoro

Bluserena Hotels & Resorts is seeking a Senior Digital Marketing Manager to accelerate digital growth, drive commercial performance and shape high‑impact initiatives across the Group.

Reporting to the Director of Marketing & Communication, you will define digital priorities and translate insights into strategies that boost acquisition, direct revenue, retention and loyalty. This role blends strategic thinking with hands‑on execution in a fast-growing hospitality group.