Remote Digital Growth Marketing Lead

Bluserena Sede Centrale; Pescara; Ibrido; EUR 40.000 - 50.000; Tempo pieno

Descrizione del lavoro

Bluserena Sede Centrale in Pescara, Abruzzo, seeks a Senior Digital Marketing Manager to accelerate digital growth, strengthen commercial performance and shape high-impact marketing initiatives across the Group.

Reporting to Marketing & Communication Director, you will translate customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty.

Competenze

• 8+ years in Digital Marketing, Performance Marketing or similar roles.
• Proven leadership of digital marketing strategies, teams and agencies.
• Strong ability to connect marketing actions to revenue and growth.
• Fluency in Italian and English with excellent communication.

Mansioni

• Shape and execute the Group’s Digital Marketing & Growth strategy.
• Use data to identify opportunities and support strategic decisions.
• Lead growth initiatives across channels with measurable targets.
• Drive ROAS, conversion and ROI via testing and budget optimization.
• Develop CRM and loyalty initiatives and improve customer journeys.
• Build dashboards and report performance to senior stakeholders.

Conoscenze

Digital Marketing

Performance Marketing

CRM

Marketing Automation

Data Analysis

UX & CRO

Budget Management

Stakeholder Management

English

Italian

Strumenti

Google Analytics

GA4

CRM Tools

Marketing Automation

SEO Tools

Descrizione del lavoro

Bluserena Sede Centrale in Pescara, Abruzzo, seeks a Senior Digital Marketing Manager to accelerate digital growth, strengthen commercial performance and shape high-impact marketing initiatives across the Group.

Reporting to Marketing & Communication Director, you will translate customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty.