Growth-Driven Digital Marketing Leader (Remote)

Bluserena SpA Unipersonale

Abruzzo

Ibrido

EUR 40.000 - 50.000

Tempo pieno

5 giorni fa

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Generatore di candidature

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Descrizione del lavoro

Bluserena SpA Unipersonale is seeking a Senior Digital Marketing Manager to drive growth, shape high-impact marketing initiatives, and translate data insights into actionable strategies across the Group. You will report to the Director of Marketing & Communication and collaborate with commercial teams to maximize acquisition, conversion and loyalty.

The role combines strategic thinking with hands-on execution, leveraging CRM, marketing automation and analytics to optimize performance and

Competenze

At least 8 years of experience in Digital Marketing, Performance Marketing or comparable roles.
Proven experience leading digital marketing strategies, teams, agencies and cross-functional initiatives.
Strong commercial mindset, with a track record of connecting marketing actions to revenue, conversion, profitability and business growth.
Excellent analytical skills and the ability to turn data, customer insights and market trends into strategic choices and actionable plans.
Advanced knowledge of Performance Marketing, CRM, Marketing Automation and Digital Analytics.
Solid expertise in customer journeys, CRO, UX and digital conversion optimization.
Experience managing budgets, forecasts, external partners and performance against business targets.
Strategic thinking, intellectual curiosity, problem-solving skills and a strong bias for action.
Excellent communication, influencing and stakeholder management skills.
Ability to thrive in a dynamic, fast-growing and challenging environment.
Experience in hospitality, travel, leisure or other consumer-driven industries is considered a plus.
Fluent in Italian and English

Mansioni

Contribute to shaping and execute the Group’s Digital Marketing & Growth strategy, aligning marketing priorities with commercial, revenue and brand objectives.
Use customer, market and performance data to identify business opportunities and support strategic and commercial decisions.
Develop growth initiatives across customer segments, channels and touchpoints, building clear business cases and measurable targets.
Lead the digital customer journey across acquisition, conversion, engagement, retention and loyalty.
Plan and optimize full-funnel performance marketing across SEO, SEM, Paid Social, Display, Metasearch, E-mail Marketing and Affiliate channels.
Drive direct revenue, ROAS, conversion and ROI through continuous testing, analysis and budget optimization.
Manage and drive the evolution of the website, booking engine, UX and CRO to improve customer experience and commercial performance.
Develop CRM and loyalty initiatives through segmentation, personalization, customer profiling and marketing automation.
Partner with Revenue Management, Sales, Brand and Operations to turn commercial priorities into integrated marketing actions.
Build dashboards, forecasts and performance reviews, translating complex data into clear recommendations for senior stakeholders.
Manage budgets and external media, digital, CRM and technology partners, ensuring accountability and quality of execution.
Promote a test-and-learn culture, digital innovation and continuous improvement across digital marketing activities and cross-functional initiatives.