Digital Strategy Lead - Automotive Web & CRM

Randstad Professional Italia; Bardi; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

Randstad Professional Italia is seeking a Digital Manager to lead strategic and operational activities for an automotive advertising focus. You will translate business priorities into coordinated website, display, CRM, content, and personalization initiatives across local and central platforms.

You will supervise cross-functional teams, deliver on briefs, and manage projects from scoping to post-launch follow-up, ensuring usability, SEO and brand compliance across markets.

Competenze

• 5+ years of experience in digital strategy, website management, digital project management or digital consulting.
• Strong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO.
• Experience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities.
• Confidence in client-facing communication, workshop facilitation, presentation and stakeholder management.
• Working knowledge of AEM-based ecosystems and data-informed optimization tools.
• Fluent written and spoken English; automotive, mobility or e-commerce experience is a strong advantage.

Mansioni

• Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
• Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
• Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
• Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.
• Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.
• Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.
• Use quantitative and qualitative insights to identify experience gaps, content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.
• Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.
• Prepare client-facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations.

Conoscenze

Digital strategy

Website management

Digital project management

Digital consulting

Client-facing communication

Workshop facilitation

AEM (Adobe Experience Manager)

Data-driven optimization

SEO

CRO

Analytics

Cross-functional coordination

Strumenti

Adobe Experience Manager (AEM)

DCM tools

Dynamic Yield

GA4

Adobe Analytics

Contentsquare

Jira

Confluence

Descrizione del lavoro

Randstad Professional Italia is seeking a Digital Manager to lead strategic and operational activities for an automotive advertising focus. You will translate business priorities into coordinated website, display, CRM, content, and personalization initiatives across local and central platforms.

You will supervise cross-functional teams, deliver on briefs, and manage projects from scoping to post-launch follow-up, ensuring usability, SEO and brand compliance across markets.