Sales Manager(Battery Retail)

Bluetti; Italy; On-site; EUR 120,000 - 180,000; Full time

Job summary

Bluetti is seeking an experienced Market Development & Channel Expansion leader for Italy. You will penetrate offline B2B channels, build a robust distributor network, grow key accounts, and coordinate brand activities with HQ to strengthen Bluetti's premium position in Italy.

You will lead the Italian sales team, set strategic targets, monitor market trends, and ensure compliant, high-quality execution across all channels.

Qualifications

• Education: Bachelor's degree or above; majors in Marketing, International Trade, Electrical Engineering, or Renewable Energy are preferred.
• 10+ years of sales experience, with 5+ years in sales management; direct experience in New Energy preferred.
• Proven 'zero-to-one' experience in building localized sales teams and B2B distribution networks.
• Familiar with the Italian new energy ecosystem, market scale, channels, and landscape.
• Native-level Italian and fluent English.
• Mobility: Valid work authorization for Italy; willing to travel frequently.

Responsibilities

• Penetrate the Italian market to establish and expand offline B2B sales channels (retail chains, DIY centers, distributors).
• Build and maintain network of distributors and strategic partners.
• Grow core B2B accounts and provide customized solutions.
• Coordinate branding initiatives with HQ to boost Italian market share.
• Define KPIs, optimize processes, and enhance product knowledge and service quality.
• Act as liaison between local market and HQ R&D/Product/Supply Chain.

Skills

Leadership

Negotiation

Strategic thinking

Team building

Ownership

Market knowledge

Education

Bachelor's degree

Marketing/International Trade/Engineering (preferred)

Job description

I. Market Development & Channel Expansion

• B2B Channel Construction: Deeply penetrate the Italian market to establish and expand offline B2B sales channels, including major retail chains (GDS), consumer electronics specialists, DIY/home improvement centers, and professional distributors.
• Strategic Partnership Management: Build, optimize, and maintain a robust network of distributors and strategic partners. Focus on identifying and securing high-value partners that align with the brand’s premium positioning and product ecosystem.
• Key Account Growth: Cultivate long-term, stable relationships with core B2B clients. Proactively identify client needs and provide customized sales solutions to enhance satisfaction and long-term loyalty.
• Brand Promotion: Execute localized branding initiatives and marketing campaigns in coordination with Headquarters (HQ) to increase brand awareness and market share within the Italian territory.

II. Team Leadership & Strategic Management

• Team Building: Lead the recruitment, training, motivation, and performance management of the Italian sales team. Successfully build and scale a high-performing, localized sales force from the ground up.
• Operational Excellence: Define clear KPIs, optimize work processes, and elevate the team's professional capabilities regarding product knowledge, local policy, and client service.
• Strategic Planning: Formulate comprehensive sales strategies and annual/quarterly targets based on Italian market dynamics. Deconstruct high-level goals into actionable plans for the team to ensure consistent achievement of sales indicators.
• Market Insights: Monitor industry trends, competitor movements, and local policy shifts. Deliver regular analysis reports to HQ to provide a foundation for product iterations, pricing strategies, and strategic optimization.
• Risk & Compliance: Oversee sales risk management, including accounts receivable (AR), channel compliance, and regulatory risks, ensuring all business activities are conducted legally and orderly.
• Global Collaboration: Act as the primary liaison between the local market and HQ departments (R&D, Product, Supply Chain). Facilitate the feedback loop for localized product improvements and coordinate resources to resolve supply chain, certification, or after-sales challenges.

Requirements

• Education: Bachelor's degree or above. Majors in Marketing, International Trade, Electrical Engineering, or Renewable Energy are preferred.
• Professional Experience:Minimum of 10 years of sales experience, with 5+ years of sales management experience. Direct experience in the New Energy is highly preferred.
• Proven "zero-to-one" experience in building localized sales teams and B2B distribution networks.
• Industry Expertise: Familiar with the Italian new energy ecosystem, including market scale, channel structures, and landscape.
• Language Skills: Native-level Italian and fluent English.
• Competencies: Results-driven with a strong sense of ownership. Exceptional leadership, negotiation, and resource integration skills. Deep understanding of Italian business culture and commercial regulations.
• Mobility: Valid work authorization for Italy. Ability to travel frequently or reside permanently within the country.