Sales Executive – SaaS – Tourism

Approach People Recruitment; Lombardia; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Approach People Recruitment is recruiting on behalf of an innovative SaaS company transforming the tourism sector in Milan. As Sales Executive, you will drive new business, build relationships with hotels, tour operators and agencies, and help shape the future of travel technology within a hybrid work model.

You will manage the full sales cycle, leverage CRM tools, and collaborate with marketing and product to craft compelling offers.

Qualifications

• 3–5+ years of experience in B2B SaaS sales, tech sales, or business development.
• Proven success in closing deals and exceeding targets.
• Strong understanding of sales pipelines, CRM systems, and consultative selling.

Responsibilities

• Identify and engage potential clients in travel, tourism, and hospitality.
• Present the SaaS platform and demonstrate its business impact.
• Manage the full sales cycle from lead generation to closing.
• Build relationships with key stakeholders and decision-makers.
• Collaborate with marketing and product to craft offers and campaigns.
• Represent the company at industry events, fairs, and conferences.
• Track performance to improve sales effectiveness.

Skills

B2B SaaS sales

Tech sales

Business development

CRM systems

Consultative selling

Travel industry experience

Italian & English fluency

Entrepreneurial mindset

Job description

Sales Executive – SaaS / Tourism Sector (Milan / Hybrid Remote)

Location: Milan, Italy (City Center)
Work Model: Hybrid – remote-friendly (minimum 1 day per week in the office)
Languages: Italian & English (fluent)

About the Opportunity

We are recruiting on behalf of our client, an innovative SaaS company transforming the tourism industry, for a Sales Executive to join their passionate and fast-growing commercial team in Milan.

This is a unique opportunity to become part of a visionary technology company that’s redefining how travel and hospitality businesses operate. The company’s cloud-based platform empowers hotels, tour operators, and agencies to streamline operations, boost profitability, and create unforgettable customer experiences.

As a Sales Executive, you’ll be at the forefront of this growth — driving new business, building strong client relationships, and helping shape the future of travel tech.

If you’re a sales professional with a passion for technology and travel, this role offers both impact and career progression in an ambitious, forward-thinking company.

Key Responsibilities

• Identify, prospect, and engage potential clients within the travel, tourism, and hospitality sectors.

• Present the company’s innovative SaaS platform and demonstrate how it drives real business results.

• Manage the full sales cycle — from lead generation and qualification to negotiation and closing.

• Build long-term relationships with key stakeholders and decision-makers.

• Collaborate with marketing and product teams to craft compelling offers and campaigns.

• Represent the company at industry events, fairs, and conferences.

• Track and analyze performance to continuously improve sales effectiveness.

What We’re Looking For

• 3–5+ years of experience in B2B SaaS sales, tech sales, or business development.

• Proven success in closing deals and exceeding targets.

• Strong understanding of sales pipelines, CRM systems, and consultative selling techniques.

• Experience in the tourism, travel, or hospitality industries is a strong advantage.

• Excellent communication and presentation skills in Italian and English.

• Entrepreneurial mindset — driven, proactive, and resilient.

• Based in Italy, with flexibility to work from the Milan office at least once a week.

Why Apply?

• Join a disruptive SaaS company that’s changing the face of tourism technology.

• Be part of an international, dynamic team that values innovation, collaboration, and growth.

• Work in a fast-paced, rewarding environment where your results directly impact company success.

• Access career development opportunities — this role can grow into a Senior Sales or Business Development Manager position.

• Enjoy flexibility through a hybrid work model and a competitive salary + commission structure.