Retail Specialist – Consumer Electronics (Mobile/Smartphone)

Realme Italia; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Company car

Laptop

Smartphone

Descrizione del lavoro

Realme Italia is seeking a dynamic Retail Manager with 5+ years in consumer electronics in Italy to drive our offline retail presence across Milan, Rome, and other cities. You will lead promoter teams, optimize store operations, and manage key vendor relationships, translating brand strategy into retail excellence and successful product launches (NPI).

You will partner with sales and supply teams, conduct store audits, monitor sell-out, plan rosters, and negotiate with agencies and local

Competenze

• Industry passion for technology and consumer electronics.
• Native or fluent Italian with strong understanding of Italian retail behavior.
• Fluent in English, written and spoken.
• Excellent Excel skills and ability to analyze sell-out data.
• Willingness to travel across Italy and hold a valid driving license.

Mansioni

• Field Force & Promoter Management: recruit, train, motivate, and supervise promoters, store managers, and field supervisors.
• Store Operations & Execution: conduct regular store audits, ensure VM standards, POSM placement, and demo unit functionality.
• New Product Introduction (NPI) Execution: lead retail launch go-to-market and zone readiness.
• Vendor & Partner Management: supervise agencies, negotiate local supplier contracts and manage budgets.

Conoscenze

Leadership

Sales analytics

Negotiation

Stakeholder management

People management

Strumenti

Excel

Descrizione del lavoro

Location : Milan/Rome/Alternative, Italy
Department: Retail Operations / Sales

Job Purpose
We are seeking a dynamic and result-oriented Retail Manager with 5+ years of experience in the consumer electronics or mobile/smartphone sector in Italy. In this role, you will be the core driving force behind our offline retail presence, focusing heavily on promoter/field force management, store operations optimization, and strategic vendor relationship management. You will play a pivotal role in leading successful new product launches (NPI) and translating brand strategy into retail excellence across the Italy market.

Key Responsibilities:
1. Field Force & Promoter Management:
-Team Leadership: Recruit, train, motivate, and supervise a team of retail promoters, store managers, and field supervisors across designated regions.
-Performance Tracking: Set clear sales KPIs for the field force, monitor daily/weekly sell-out performance, and implement coaching programs to improve conversion rates.
-Roster & ROI Optimization: Optimize promoter scheduling (turni) to align with peak traffic hours and maximize ROI per head in key accounts (e.g., MediaWorld, Unieuro, Operator stores).

2. Store Operations & Execution:
-Retail Excellence: Conduct regular store audits to ensure perfect execution of Visual -Merchandising (VM) standards, POSM (Point of Sale Materials) placement, and live demo unit functionality.
-Stock Management: Collaborate with the supply chain team to monitor inventory levels at the store level, preventing out-of-stock situations on hero models.
-Key Account Relationship: Build and maintain strong local relationships with store directors and floor managers of major electronics consumer chains and telco channels (TIM, Vodafone, WindTre).

3. New Product Introduction (NPI) Execution:
-Launch Go-to-Market: Lead the retail execution of new smartphone and ecosystem product launches. Ensure cross-functional readiness (promoter training, launch zones, window displays).
-Campaign Evaluation: Monitor early sell-out trends during launch phases and quickly pivot retail tactics based on consumer feedback and competitor moves.

4. Vendor & Partner Management:
-Agency Supervision: Manage external retail agencies (e.g., promoter agencies, merchandising vendors), ensuring high-quality output, service level agreements (SLAs), and budget compliance.
-Cost Negotiation: Source and negotiate contracts with local suppliers for furniture production, printing materials, and retail event setups.

Job Requirements:
Industry Passion: Strong enthusiasm for technology and the consumer electronics industry.
Language & Market Knowledge: Native or fluent Italian speaker with in-depth knowledge of Italian consumer behavior, retail culture, and regional market nuances. Fluent in English, both written and spoken, with the ability to communicate effectively in a corporate environment and prepare business reports.
Skills & Competencies: Strong analytical mindset with advanced Excel skills and proven ability to track and analyze sell-out data. Excellent negotiation and communication skills, combined with high emotional intelligence and strong stakeholder management capabilities.
Mobility: Willingness to travel frequently across Italy for store visits, retail audits, and market activities. A valid driving license is required.

What We Offer:
-Compensation: Competitive base salary aligned with the Italy market standards for senior retail profiles + an attractive performance-based variable bonus (MBO).
-Tools: Company car, laptop, and smartphone for business use.
-Career Growth: Exposure to international strategic leadership with clear pathways to senior retail operations or sales management roles.