Remote Senior Growth Strategist – CRO & Funnel Optimization

CapsLock; Toscana; In loco; EUR 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote Work

Paid Time Off

Ongoing Learning

Home Office

Physical Well-Being

Unlimited Sick Days

Medical Coverage

Co-Working Space

Fun Stuff

Descrizione del lavoro

CapsLock is seeking a Senior Marketing Strategist to drive growth through data-driven marketing, CRO, and funnel optimization. You will lead market research, create new landing pages, and manage A/B testing across multiple clients to deliver measurable results.

Collaborating with Creative, IT, Analytics, and Media Buying teams, you will translate insights into scalable strategies that improve conversion. A strong background in performance marketing and English fluency is essential.

Competenze

• 5+ years in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Mansioni

• Conduct market, audience, and competitor research for new and existing clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale them across similar clients and industries.
• Maintain and expand the company's CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Conoscenze

Performance Marketing

CRO

A/B Testing

Data Analysis

Cross-functional Collaboration

Project Management

Communication Skills

English Proficiency

AI Marketing Tools

Strumenti

Tableau

GA4

Microsoft Clarity

Hotjar

Meta Ads

Google Ads

YouTube Ads

Descrizione del lavoro

CapsLock is seeking a Senior Marketing Strategist to drive growth through data-driven marketing, CRO, and funnel optimization. You will lead market research, create new landing pages, and manage A/B testing across multiple clients to deliver measurable results.

Collaborating with Creative, IT, Analytics, and Media Buying teams, you will translate insights into scalable strategies that improve conversion. A strong background in performance marketing and English fluency is essential.