Senior Performance Marketing Lead - Lead Gen & Analytics

Culligan Italiana S.p.A.; Bologna; In loco; EUR 50.000 - 60.000; Tempo pieno

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Descrizione del lavoro

Culligan Italiana S.p.A. is seeking a Senior Performance Marketing Specialist to lead and optimize our digital campaigns across Google Ads, Meta, and LinkedIn.

You will drive lead generation performance, manage campaign structures, and optimize CPL, MQLs and conversion rates to support growth. You will collaborate with Brand, Sales and Global teams, implement tracking via GTM, GA4 and Salesforce, ensure data quality, build Power BI reports, and contribute to full-funnel initiatives while

Competenze

• 4-6+ years of experience in Performance Marketing / PPC / Lead Generation.
• Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads; Salesforce; Power BI; Zapier; Google Tag Manager & GA4.
• Strong analytical mindset with ability to interpret performance data and translate it into insights.
• Experience with KPIs (CPL, MQL, conversion rate).
• Knowledge of digital funnel and lead generation dynamics.
• Ability to collaborate with cross-functional teams (Marketing, Sales, Global).
• Fluent English.

Mansioni

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Support the definition and implementation of campaign structure, targeting, and bidding strategies.
• Monitor and optimize performance against KPIs (CPL, MQLs, conversion rate).
• Contribute to full-funnel activities (awareness consideration conversion).
• Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives.
• Support optimization of landing pages and campaign flows to improve lead quality.
• Support the setup and management of tracking via GTM, GA4, and platform pixels.
• Ensure data consistency and support end-to-end tracking up to Salesforce CRM.
• Manage and monitor data flows and automations (including Zapier).
• Support cookie and consent management activities in line with GDPR requirements.
• Monitor campaign performance daily and highlight optimization opportunities.
• Analyze full funnel performance (media leads CRM conversion).
• Build and maintain reports using Power BI.
• Provide regular updates and insights to Brand Managers to support campaign decisions.
• Contribute to performance reviews with Marketing and Sales teams.
• Support lead quality analysis in collaboration with Sales.
• Work closely with Marketing and Sales teams to improve campaign effectiveness.
• Support alignment with global guidelines and frameworks.
• Contribute to global performance discussions by sharing data, results, and learnings.
• Ensure consistency and accuracy in campaign execution and reporting.

Conoscenze

Performance Marketing

PPC

Lead Generation

Google Ads

Meta Ads

LinkedIn Ads

Salesforce

Power BI

Zapier

GA4

Google Tag Manager

Fluent English

Strumenti

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Descrizione del lavoro

Culligan Italiana S.p.A. is seeking a Senior Performance Marketing Specialist to lead and optimize our digital campaigns across Google Ads, Meta, and LinkedIn.

You will drive lead generation performance, manage campaign structures, and optimize CPL, MQLs and conversion rates to support growth. You will collaborate with Brand, Sales and Global teams, implement tracking via GTM, GA4 and Salesforce, ensure data quality, build Power BI reports, and contribute to full-funnel initiatives while