Remote Meta Ads Growth Specialist

Lever, Inc.; Italia; Remote; EUR 50,000 - 72,000; Full time

Benefits offered by this job

Remote full-time

AI tools budget

Health insurance

Professional training

Job summary

Lever, Inc. in Italy is seeking a hands-on Paid Social / Meta Ads Specialist to own campaigns across Facebook and Instagram, focusing on high-intent conversions such as demos, trials, and bookings.

You will plan, launch, test, and optimize with AI-assisted creative workflows and collaborate with designers, product, and sales. The role is remote full-time, requires 3+ years of Meta Ads experience, strong analytical skills, and English proficiency.

Qualifications

• 3+ years hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
• Proven track record driving lead generation, demos, or trial-based acquisitions.
• Strong understanding of Meta campaign structures, audiences, retargeting, and exclusions.
• Creative testing capability with copywriting and rapid variation testing.
• Familiarity with landing page optimization and conversion-focused copywriting.
• Experience with analytics and attribution platforms like GA/GTM.
• Ability to translate data into actionable optimization decisions.
• Excellent written and verbal English communication.

Responsibilities

• Own Meta Ads strategies across Facebook and Instagram from planning to optimization.
• Build campaigns focused on lead generation, bookings, demos, and trial signups.
• Develop audience strategies using interests, lookalikes, retargeting, and funnel segmentation.
• Manage budgets, pacing, and alignment with lead quality and pipeline impact.
• Develop and test multiple creative concepts and messaging angles.
• Use AI tools to accelerate creative production and research.
• Collaborate with design/video teams for additional assets.
• Establish structured testing frameworks and apply learnings to future iterations.
• Own or support paid landing pages and optimize for conversions.
• Maintain consistent messaging across ads, landing pages, and forms.
• Implement and maintain Meta Pixel and Conversions API.

Skills

Meta Ads

Lead generation

Campaign optimization

Analytics

AI tools

English fluency

Remote work

SaaS/tech know-how

Tools

Meta Pixel

Conversion API

GA/GTM

CRM (HubSpot/GHL)

Job description

Lever, Inc. in Italy is seeking a hands-on Paid Social / Meta Ads Specialist to own campaigns across Facebook and Instagram, focusing on high-intent conversions such as demos, trials, and bookings.

You will plan, launch, test, and optimize with AI-assisted creative workflows and collaborate with designers, product, and sales. The role is remote full-time, requires 3+ years of Meta Ads experience, strong analytical skills, and English proficiency.