B2B Meta Ads Creative Producer (Contract)

Lever, Inc.; Italia; Remote; EUR 18,000 - 31,000; Part time

Benefits offered by this job

Hourly pay $15–$25 USD

Fully remote role

Up to 10 hours/week

Opportunity for full-time transition

Job summary

Lever, Inc. is seeking a B2B Meta Ads Creative Producer (Contract) based in Italy for remote, part-time hours. You will own ideation and production of paid social ads for established DTC brands, delivering 4–10 new Meta ads weekly using existing footage, stock assets, and text overlays.

You’ll test hooks, formats, and platform-native trends to optimize performance. You will collaborate with a paid media team, interpret performance data, and pitch new ideas to sustain testing diversity and

Qualifications

• Portfolio demonstrating paid social ad production (static, carousel, short-form video).
• At least one case study showing brief, concept, execution and measurable results.
• Strong understanding of creative diversification and genuine new concepts vs. variations.
• Awareness of social media trends, hooks, formats, sounds across Meta, TikTok, YouTube.

Responsibilities

• Review account performance and use creative data to develop new ad concepts.
• Produce 4–10 new Meta ads weekly across formats.
• Build creative using existing footage, stock assets, and text overlays without on-site production.
• Maintain a diverse creative mix across concepts, angles, formats, personas, and messaging.
• Monitor emerging trends and platform-native creative styles across Meta, TikTok, and YouTube.
• Iterate on high-performing creatives using performance data.

Skills

Portfolio management

Case studies

Creative ideation

Data-driven decision making

Communication in English

Collaborative mindset

Ownership

Adaptability

Tools

CapCut

Premiere Pro

After Effects

Canva

Figma

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Meta Ads Creative Producer (Contract) based in Italy.

This role offers the opportunity to create and optimize paid social advertising for established DTC e-commerce brands using real account data and performance insights. You will own both ideation and production, developing creative concepts designed to capture attention and drive measurable business results. Working closely with a paid media team, you will see how your ads perform within days and use those results to guide future creative decisions. The role covers static ads, carousels, and short-form video built from existing footage, stock assets, screenshots, motion graphics, and text. You will continuously explore new hooks, formats, angles, and platform-native trends to keep creative testing diverse and effective. This is a fully remote contract role offering schedule autonomy and up to 10 hours of work per week.

Accountabilities:

• Review paid advertising account performance and use creative data and insights to develop new ad concepts.
• Produce 4–10 new Meta ads each week across static, carousel, and short-form video formats.
• Build creative using existing b-roll, stock footage, client content, screenshots, motion graphics, and text overlays without requiring on-site production.
• Maintain a diverse creative mix across concepts, angles, formats, personas, and messaging.
• Monitor emerging hooks, trends, formats, sounds, and platform-native creative styles across Meta, TikTok, and YouTube.
• Iterate on high-performing creative while analyzing underperforming ads to identify opportunities for improvement.
• Use hook rates, click-through rates, conversions, and other performance data to inform future creative decisions.
• Proactively pitch new creative ideas and concepts to the team.
• Collaborate closely with paid media and marketing stakeholders to align creative production with campaign objectives.
• Maintain a high standard of quality and attention to detail while consistently delivering creative at speed.

Requirements:

• Portfolio demonstrating experience producing paid social advertising, including static ads, carousels, and short-form video.
• At least one or more case studies showing the brief, creative concept, execution, and measurable performance results.
• Strong understanding of creative diversification and the difference between genuinely new concepts and minor variations.
• Strong awareness of social media trends, hooks, formats, sounds, and styles across Meta, TikTok, and YouTube.
• Strong editing skills with tools such as CapCut, Premiere Pro, After Effects, Canva, or Figma.
• Ability to produce creative efficiently without sacrificing quality or attention to detail.
• Ability to interpret advertising performance data and translate insights into new creative ideas.
• Strong written and verbal English, particularly for developing effective text overlays and ad messaging.
• Low-ego, collaborative approach with a willingness to share ideas, receive feedback, and continuously improve.
• Strong ownership and initiative, with a genuine interest in creating advertising that delivers measurable performance rather than simply looking visually appealing.

Benefits:

• $15–$25 USD per hour, depending on experience and demonstrated capabilities.
• Contract position with up to 10 hours per week.
• Fully remote working model with location and schedule autonomy.
• Consistent weekly creative production with opportunities to increase involvement based on performance.
• Direct exposure to real advertising spend and measurable campaign results.
• Fast feedback loops, allowing creative performance to be evaluated within days.
• Close collaboration and mentorship with experienced marketing and paid media professionals.
• Potential opportunity to transition into a longer-term full-time role based on strong business outcomes.
• Opportunity to work with established DTC e-commerce brands and develop performance-focused paid social expertise.