Hybrid Paid Media Lead — Google & Meta Ads Expert

CM5M — Ci Metti Cinque Minuti Srls; Scarperia e San Piero; Hybrid; EUR 42,000 - 54,000; Full time

Benefits offered by this job

Hybrid working in Florence

Autonomy on projects

Job summary

CM5M — Ci Metti Cinque Minuti Srls in Florence is seeking a mid‑level paid media professional to independently manage the agency’s digital advertising. You will plan strategies, set up campaigns, and measure performance on Google Ads and Meta Ads, with opportunities to test emerging channels such as ChatGPT Ads and others.

The role involves working mainly with our internal team, with regular presence at the Florence office in a hybrid 30–40 hour per week schedule.

Qualifications

• 3–5 years of hands‑on experience managing digital advertising campaigns.
• Strong operational knowledge of Google Ads and Meta Ads.
• Experience managing multiple accounts and projects simultaneously.
• Experience with lead generation, e‑commerce, awareness or consideration campaigns.
• Good knowledge of GA4, Google Tag Manager and conversion‑tracking systems.
• Ability to interpret data and explain decisions; meets deadlines.

Responsibilities

• Develop paid media strategies based on objectives, audiences, funnels and KPIs.
• Set up, manage and optimise campaigns across Google Ads and Meta Ads.
• Audit accounts, identify issues and opportunities.
• Manage campaign structures, targeting, budgets, bidding and testing.
• Monitor performance, budget pacing and result quality.
• Configure GA4, GTM, pixels, events, CAPI, UTMs and attribution.
• Diagnose tracking problems and coordinate resolution.
• Translate data into actionable recommendations and build dashboards.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Data analysis

English proficiency

Campaign management

Tools

Looker Studio

Conversion APIs

CMPs

Job description

CM5M — Ci Metti Cinque Minuti Srls in Florence is seeking a mid‑level paid media professional to independently manage the agency’s digital advertising. You will plan strategies, set up campaigns, and measure performance on Google Ads and Meta Ads, with opportunities to test emerging channels such as ChatGPT Ads and others.

The role involves working mainly with our internal team, with regular presence at the Florence office in a hybrid 30–40 hour per week schedule.