Paid Media Specialist — Google Ads | Meta Ads

CM5M — Ci Metti Cinque Minuti Srls; Scarperia e San Piero; Hybrid; EUR 42,000 - 54,000; Full time

Benefits offered by this job

Hybrid working in Florence

Autonomy on projects

Job summary

CM5M — Ci Metti Cinque Minuti Srls in Florence is seeking a mid‑level paid media professional to independently manage the agency’s digital advertising. You will plan strategies, set up campaigns, and measure performance on Google Ads and Meta Ads, with opportunities to test emerging channels such as ChatGPT Ads and others.

The role involves working mainly with our internal team, with regular presence at the Florence office in a hybrid 30–40 hour per week schedule.

Qualifications

• 3–5 years of hands‑on experience managing digital advertising campaigns.
• Strong operational knowledge of Google Ads and Meta Ads.
• Experience managing multiple accounts and projects simultaneously.
• Experience with lead generation, e‑commerce, awareness or consideration campaigns.
• Good knowledge of GA4, Google Tag Manager and conversion‑tracking systems.
• Ability to interpret data and explain decisions; meets deadlines.

Responsibilities

• Develop paid media strategies based on objectives, audiences, funnels and KPIs.
• Set up, manage and optimise campaigns across Google Ads and Meta Ads.
• Audit accounts, identify issues and opportunities.
• Manage campaign structures, targeting, budgets, bidding and testing.
• Monitor performance, budget pacing and result quality.
• Configure GA4, GTM, pixels, events, CAPI, UTMs and attribution.
• Diagnose tracking problems and coordinate resolution.
• Translate data into actionable recommendations and build dashboards.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Data analysis

English proficiency

Campaign management

Tools

Looker Studio

Conversion APIs

CMPs

Job description

Florence, Italy • 30-40 hours per week

About us

CM5M — Ci Metti Cinque Minuti is an independent idea house based in Florence, where strategy, marketing and communication work together to build projects designed to last.

We start with questions before choosing tools. We define the real problem, the objectives and the people a brand needs to reach, then select the most appropriate channels, messages and solutions.

Our work spans branding, copywriting, design, creative production, social media, SEO, paid media and training.

We are a close-knit team with complementary skills, supported by a network of specialised professionals. We value trust, open dialogue and shared responsibility. No factory settings.

The role

We are looking for a mid-level professional who can independently manage the agency’s paid media activities, from strategic planning to performance measurement.

Google Ads and Meta Ads will be the primary platforms, but we also want to assess and test opportunities such as ChatGPT Ads, Pinterest Ads, Spotify Ads and other emerging channels—whenever they make sense for the audience, objectives and measurement framework.

The role mainly involves working with our internal team, with only occasional direct interaction with clients.

This is a 30–40-hour-per-week hybrid position, requiring regular presence at our Florence office.

What you will do

• Develop paid media strategies based on objectives, audiences, funnels and KPIs.
• Set up, manage and optimise campaigns across Google Ads and Meta Ads.
• Audit existing accounts and identify issues and opportunities.
• Manage campaign structures, targeting, budgets, bidding and testing.
• Monitor performance, budget pacing and result quality.
• Configure and verify GA4, Google Tag Manager, pixels, events, Conversion APIs, UTMs and attribution systems.
• Diagnose tracking problems and help coordinate their resolution.
• Translate data into actionable recommendations rather than metric-only reports.
• Build clear dashboards and periodic performance reports.
• Work with strategists, copywriters and designers on messages, formats and creative assets.
• Evaluate additional advertising platforms and propose experiments supported by a clear rationale.
• Help develop internal paid media procedures, templates and quality standards.

What we are looking for

• At least 3–5 years of hands‑on experience managing digital advertising campaigns.
• Strong operational knowledge of Google Ads and Meta Ads.
• Experience managing multiple accounts and projects simultaneously.
• Experience with lead generation, e‑commerce, awareness or consideration campaigns.
• Good knowledge of GA4, Google Tag Manager and conversion‑tracking systems.
• The ability to interpret data, identify problems and explain the reasoning behind decisions.
• Strong organisational skills, accuracy and respect for deadlines.
• The ability to work effectively with creative and strategic professionals.
• Professional working proficiency in English.

Nice to have

• Previous agency experience and responsibility for multiple clients.
• Knowledge of Looker Studio and dashboarding tools.
• Experience with Consent Mode, CMPs, server‑side tracking and Conversion APIs.
• Experience with advertising platforms beyond Google Ads and Meta Ads.
• Knowledge of the hospitality, food, retail or luxury industries.
• Relevant professional certifications.

What we offer

• A role with genuine autonomy and direct responsibility for projects.
• The opportunity to help shape and develop CM5M’s paid media offering.
• Daily collaboration across strategy, creative, copy and design.
• Projects spanning different industries, objectives and business models.
• A hybrid working arrangement based in Florence.
• A weekly commitment of between 30 and 40 hours.
• The possibility of either employment or freelance collaboration, depending on the candidate’s profile and mutual evaluation.

CM5M considers applicants without discrimination based on gender, age, origin, disability, sexual orientation, gender identity, religion or personal beliefs.