Paid Media Consultant

Making Science; Veneto; On-site; EUR 42,000 - 65,000; Full time

Job summary

Making Science in Italy is seeking a strategic SEM consultant to manage national and international accounts across Google Ads, Search Ads 360, and Bing Ads, while designing AI testing roadmaps. You will collaborate with clients to define objectives, monitor campaigns daily, and implement automation to enhance efficiency and results.

The role requires deep experience with paid search campaigns, strong analytical skills, and excellent client management in English (C1).

Qualifications

• Experience with Google Ads campaigns in a marketing agency or client side
• Ability to leverage Generative AI to optimize ad copy and strategy
• Experience prioritizing tasks and managing multiple requests across projects
• Experience building automation workflows to reduce manual workload
• Familiarity with AI development environments and RAG tools
• Strong analytical skills and data-driven mindset
• Excellent communication and client management skills
• C1 level English (spoken and written)

Responsibilities

• Act as strategic consultant for national and international large accounts for SEM strategies
• Create, manage and track campaigns on Google Ads, Search Ads 360 and Bing Ads
• Design AI testing roadmaps and implement custom automation scripts
• Manage Business Manager and other platforms in depth
• Collaborate with clients to define objectives and follow roadmaps
• Maintain daily communication with clients to review campaigns and results
• Seek efficiency through process improvements and new technologies with AI/LLM tools

Skills

Google Ads

Generative AI

Automation workflows

Zapier

Make

N8N

AI development environments

RAG tools

LLMs

Client management

English (C1)

Tools

Google Ads

Search Ads 360

Bing Ads

NotebookLM

Google AI Studio

Job description

Some details about your department

The GPM Department guarantees an increase in the volume of our clients' businesses through advertisements on different platforms: search engines, social media, affiliation, media, programmatic, among others (Google Ads, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon, Microsoft Advertising, Programmatic, Affiliation, Media). We always work in the different phases of our clients' Customer Journeys. Our DNA is to rely on innovation and technology to be efficient with our clients' investments, and to know how to direct messages to potential users at the right place and at the right time. Measurement is key, because it allows us to reach our clients' business data. In Advertising, we are not about words, we are about results. Since we are a large team, we always work to promote teamwork and learning from each other. We welcome challenges with a smile on our faces, and we believe that our positive energy promotes good results for our clients.We're a winning team, and we have a great time working as a team. We always challenge ourselves, to foster professional and personal growth.

The Advertising Department guarantees an increase in the volume of our clients' businesses through advertisements on different platforms: search engines, social media, affiliation, media, programmatic, among others (Google Ads, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon, Microsoft Advertising, Programmatic, Affiliation, Media). We always work in the different phases of our clients' Customer Journeys. Our DNA is to rely on innovation and technology to be efficient with our clients' investments, and to know how to direct messages to potential users at the right place and at the right time. Measurement is key, because it allows us to reach our clients' business data.

What we'd like you to do

• Act as a strategic consultant to different national and international large accounts for all their SEM Strategies.
• Create strategies on the main searchers. Create, manage and track search Ads campaigns on Google Ads, Search Ads 360 and Bing Ads.
• Designs AI testing roadmaps and implements custom automation scripts.
• Manage Business Manager and other platforms in depth.
• Work closely with the clients to define objectives and follow-up on agreed roadmaps.
• Maintain daily communication with the clients to review campaigns, results, and propose innovative strategies. Participate actively in meeting with clients.
• Responsible for seeking efficiency and resolving it through process improvement and implementation of new technologies or improvement in their use

What we'd like you to bring

• We are looking for someone who is proactive and eager to learn, with the ability to adapt to new challenges with a positive attitude.
• Deep experience in Google Ads Campaigns.
• At least 2 years of experience performing similar tasks in other marketing agencies or clients, focused on the execution and management of Paid Search campaigns, leveraging Generative AI (Gemini, ChatGPT, Claude) to optimize ad copy and strategy.
• Demonstrated ability to prioritize tasks and manage multiple simultaneous requests across projects, using automation workflows (Zapier, Make, N8N) to reduce manual workload.
• Technical familiarity with AI development environments (Google AI Studio) and RAG tools (NotebookLM) to build custom solutions and manage knowledge bases efficiently.
• Strong critical thinking and problem-solving skills, with a strategic mindset and a hands-on approach to tackling challenges utilizing Agent Space and LLMs.
• Strong analytical skills, with a knack for working with data and generating insights supported by AI models.
• Excellent communication and client management skills, with the ability to collaborate effectively with both internal teams and clients.
• Experience in project coordination and management, with a keen eye for detail.
• You have a C1 level of English, both spoken and written.