Intern, Activation Search & Social

WPP Media Limited; Lombardia; Hybrid; EUR 6,700 - 11,000; Full time

Benefits offered by this job

Competitive medical benefits

Retirement plans

Paid time off

Job summary

WPP Media in Lombardy invites an enthusiastic Intern to explore SEM and SMM, contribute to campaigns for key clients, and develop hands-on skills in data‑driven advertising.

You will work with Search & Social Specialists to optimize campaigns across Google Ads, Bing Ads, and social platforms, while refining your analytical and reporting capabilities in a collaborative hybrid environment.

Qualifications

• Pursuing or recently completed Bachelor's degree in Economics, Advertising, Marketing, or Communications.
• Strong numerical and analytical skills with data interpretation.
• Excellent written and spoken English; fluent Italian.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.

Responsibilities

• Support the creation, management, and optimization of Search Advertising campaigns on Google Ads and Bing Ads.
• Assist in the management of Paid Advertising across Facebook, Twitter, YouTube, Pinterest, and TikTok.
• Conduct daily analysis of campaign performance, monitor spend, and assess objective achievement.
• Generate comprehensive performance reports and identify opportunities for optimization.
• Collaborate with Search & Social Specialists to analyze outcomes and provide data‑driven recommendations.

Skills

English proficiency

Italian fluency

Analytical skills

Numerical skills

Communication skills

Excel

PowerPoint

Google Ads basics

Team player

Education

Bachelor's degree in Economics, Advertising, Marketing, Communications

Tools

Google Ads

Excel

PowerPoint

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking a curious and dynamic Intern to join a dedicated client team within our digital unit. This role offers an exceptional opportunity to acquire a thorough understanding of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You will gain hands‑on experience, directly contributing to projects that deliver measurable client success by optimizing presence and engagement across key search engines and social platforms for our most important clients.

Activities

• Support the creation, management, and optimization of Search Advertising campaigns on platforms such as Google Ads and Bing Ads.
• Assist in the management of Paid Advertising activities across various social media platforms, including Facebook, Twitter, YouTube, Pinterest, and TikTok.
• Conduct daily analysis of campaign performance, monitoring spending, and assessing the achievement of defined objectives to ensure optimal delivery.
• Contribute to the generation of comprehensive performance reports and assist in identifying opportunities for optimization to maximize results for both internal and client review.
• Collaborate closely with Search & Social Specialists to analyze campaign outcomes, derive actionable insights, and contribute to formulating data‑driven recommendations for future strategies.

Skills and Experience

• Currently pursuing or recently completed a Bachelor’s degree in Economics, Advertising, Marketing, Communications, or a closely related field.
• Genuine interest and enthusiasm for search engines, social networks, digital advertising, and understanding new developments in the sector.
• Strong numerical and analytical skills with an ability to interpret data and a genuine curiosity for understanding market dynamics and consumer behavior through digital insights.
• Excellent command of both written and spoken English, as you will engage with diverse teams and clients. Fluency in Italian is also required.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Basic knowledge of Google Ads, familiarity with other digital advertising tools, or experience with social media platforms will be considered a significant advantage.
• A quick and eager learner, adept at rapidly applying new knowledge and insights to daily tasks and evolving search algorithms and social media trends.
• An exceptional team player with excellent collaboration skills, eager to contribute to a shared vision within a dynamic digital unit.
• Meticulous attention to detail, ensuring accuracy in campaign implementation and reporting, with a strong focus on achieving results.
• Articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing.
• Highly proactive, organized, and capable of managing multiple tasks concurrently, with excellent time management skills to meet deadlines.
• Driven by passion for the digital media industry, demonstrating high motivation and commitment to achieving individual and collective goals.

Life at** WPP Media **& Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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