Media Planner Specialist

Max Mara Fashion Group; Reggio Emilia; On-site; EUR 36,000 - 56,000; Full time

Job summary

Max Mara Fashion Group is seeking a Media Planner to support the Media Manager and Media Coordinator in strategizing and executing advertising campaigns. The role involves selecting optimal channels based on KPI structures, ensuring guideline compliance, and coordinating creative production for campaigns across offline and online channels.

The candidate will monitor campaign performance, analyze results using GA4, and contribute to the brand's institutional communications while aligning with the

Qualifications

• 3–4 years of experience in media planning or related roles.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads and Pinterest Ads.
• Strong ability to analyze campaign data using Google Analytics 4 and derive actionable insights.

Responsibilities

• Plan advertising campaigns and select the most suitable channels based on KPI-driven analyses.
• Ensure all media planning activities comply with brand guidelines.
• Support offline and online institutional communication planning.
• Coordinate setup and production of campaign creatives.
• Monitor and measure campaign performance to achieve brand objectives.
• Collaborate with team to innovate and improve efficiency.

Skills

Media planning

Campaign performance analysis

Channel optimization

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Pinterest Ads

Google Analytics 4

Job description

In support of the Media Manager and Media Coordinator, the Media Planner is responsible for planning advertising campaigns, suggesting the most suitable channels based on historical analyzes configured on an ad hoc KPI structure. The core responsibilities of the role are: 1) Ensuring that all activities related to media planning guarantee compliance with the guidelines defined 2) Supporting the planning of institutional communication offline and online 3) Coordinating the set up of creative campaign production.

1.01 Supervises the activities in accordance with the Brand communication strategy, in order to guarantee that all activities related to media planning ensure relevance to the guidelines

1.02 Supports the planning of offline and online institutional communication, suggesting the most appropriate channels in accordance with the communication strategy and the available budget

1.03 Manages, evaluates and measures the most appropriate channels in order to ensure that online and offline communication planning is ensured and respected in accordance with the required standards

1.04 Supervises, monitors and measures the Media activities of each campaign in order to guarantee the achievement of the expected objectives for the relevant brand(s)

1.05 Coordinates the set up and creative production of the campaigns in accordance with the guidelines defined by the Brand Communication Manager in order to guarantee the coherence of the Brand image

1.07Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities

1.08 Promotes the development Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities

1.09 Promotes, adopts, develops the use of digital technologies within one's function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business

Job Description

In support of the Media Manager and Media Coordinator, the Media Planner is responsible for planning advertising campaigns, suggesting the most suitable channels based on historical analyzes configured on an ad hoc KPI structure. The core responsibilities of the role are: 1) Ensuring that all activities related to media planning guarantee compliance with the guidelines defined 2) Supporting the planning of institutional communication offline and online 3) Coordinating the set up of creative campaign production.

1.01 Supervises the activities in accordance with the Brand communication strategy, in order to guarantee that all activities related to media planning ensure relevance to the guidelines

1.02 Supports the planning of offline and online institutional communication, suggesting the most appropriate channels in accordance with the communication strategy and the available budget

1.03 Manages, evaluates and measures the most appropriate channels in order to ensure that online and offline communication planning is ensured and respected in accordance with the required standards

1.04 Supervises, monitors and measures the Media activities of each campaign in order to guarantee the achievement of the expected objectives for the relevant brand(s)

1.05 Coordinates the set up and creative production of the campaigns in accordance with the guidelines defined by the Brand Communication Manager in order to guarantee the coherence of the Brand image

1.07Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities

1.08 Promotes the development Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities

1.09 Promotes, adopts, develops the use of digital technologies within one's function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business

Qualifications

• 3–4 years of experience in similar roles (preferably within a media agency or related industry sectors).
• Operational knowledge of major advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads, Pinterest Ads)
• Strong ability to interpret campaign performance data and leverage key web analytics platforms (Google Analytics 4) to generate actionable insights and structured reporting