Strategic Paid Media Lead: AI-Driven Campaigns

Making Science

Veneto

On-site

EUR 42,000 - 65,000

Full time

3 days ago

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Job summary

Making Science in Italy is seeking a strategic SEM consultant to manage national and international accounts across Google Ads, Search Ads 360, and Bing Ads, while designing AI testing roadmaps. You will collaborate with clients to define objectives, monitor campaigns daily, and implement automation to enhance efficiency and results.

The role requires deep experience with paid search campaigns, strong analytical skills, and excellent client management in English (C1).

Qualifications

Experience with Google Ads campaigns in a marketing agency or client side
Ability to leverage Generative AI to optimize ad copy and strategy
Experience prioritizing tasks and managing multiple requests across projects
Experience building automation workflows to reduce manual workload
Familiarity with AI development environments and RAG tools
Strong analytical skills and data-driven mindset
Excellent communication and client management skills
C1 level English (spoken and written)

Responsibilities

Act as strategic consultant for national and international large accounts for SEM strategies
Create, manage and track campaigns on Google Ads, Search Ads 360 and Bing Ads
Design AI testing roadmaps and implement custom automation scripts
Manage Business Manager and other platforms in depth
Collaborate with clients to define objectives and follow roadmaps
Maintain daily communication with clients to review campaigns and results
Seek efficiency through process improvements and new technologies with AI/LLM tools