Amazon Media Strategist

Vendora S.R.L.; Torino; On-site; EUR 35,000 - 50,000; Full time

Job summary

A digital marketing agency in Italy is looking for an experienced Amazon Ads Specialist to manage and optimize PPC campaigns. The ideal candidate should have over 2 years of experience in Amazon advertising, with strong data analysis skills and proficiency in reporting tools. This role focuses on integrating advertising strategies with business goals and collaborating with various teams to ensure media performance consistency. Candidates should be detail-oriented and possess excellent organizational skills.

Qualifications

• 2+ years of experience managing Amazon Ads campaigns or comparable advertising platforms.
• In-depth knowledge of PPC and performance marketing strategies on Amazon.
• Experience with reporting tools.

Responsibilities

• Manage and optimize Amazon Ads campaigns.
• Define and implement advertising strategies.
• Monitor and optimize bidding, placement, and keyword performance.
• Analyze KPIs and create periodic reports with insights.
• Collaborate with Strategic, Catalog Management, and Creative teams.
• Develop A/B testing plans for new markets.

Skills

PPC and performance marketing strategies

Data analysis

Organizational skills

Knowledge of English

Tools

Advanced Excel

Google Sheets

Looker Studio

Job description

Manage and optimize Amazon Ads campaigns (PPC, Sponsored Products, Sponsored Brands, Sponsored Display, and DSP).

Define and implement advertising strategies focused on sustainable growth, integrating data analysis and business goals.

Monitor and optimize bidding, placement, and keyword performance on a daily basis.

Analyze KPIs (ACOS, TACOS, ROAS, CTR, CVR) and create periodic reports with strategic insights.

Collaborate with the Strategic, Catalog Management, and Creative teams to ensure consistency among content, SEO, and media performance.

Develop A/B testing plans and expansion strategies for new markets and ad formats.

2+ years of experience managing Amazon Ads campaigns or comparable advertising platforms.

In-depth knowledge of PPC and performance marketing strategies on Amazon.

Data analysis skills and proficiency with key metrics (ACOS, TACOS, ROAS).

Experience with reporting tools (advanced Excel, Google Sheets, Looker Studio, or similar).

Excellent organizational skills and precision in managing budgets and performance.

Good knowledge of English, both written and spoken.

Preferred Qualifications

Official certifications in Amazon Advertising or experience with certified Partner agencies.

Proficiency in Amazon DSP and basic skills in data analysis (SQL or Power BI).

Familiarity with automation tools or SP-API.

Cross-country experience (handling accounts across multiple Amazon marketplaces).

Analytical mindset, focused on experimentation and measurable growth.