Paid Media Consultant

Making Science; Padova; On-site; EUR 32,000 - 52,000; Full time

Job summary

Making Science in Padova is seeking a proactive Senior SEM Specialist to drive paid search campaigns across major platforms and to design AI-driven testing roadmaps. You will engage with national and international clients, optimize campaigns, and collaborate with cross-functional teams to achieve measurable performance gains.

The role requires at least 2 years in paid search, strong Google Ads experience, and a strategic, client-facing mindset.

Qualifications

• 2+ years of experience in Paid Search campaigns for marketing agencies or clients.
• Experience leveraging Generative AI to optimize ad copy and strategy.
• Ability to prioritize tasks and manage multiple requests across projects.

Responsibilities

• Act as a strategic consultant for national and international large accounts for SEM strategies.
• Create, manage and track search ads campaigns on Google Ads, Search Ads 360 and Bing Ads.
• Design AI testing roadmaps and implement custom automation scripts.
• Manage Business Manager and other platforms in depth.
• Collaborate with clients to define objectives and follow-up on roadmaps.
• Maintain daily communication with clients to review campaigns and results, proposing innovative strategies.
• Seek efficiency through process improvement and adoption of new technologies.

Skills

Google Ads

Paid Search Campaigns

AI automation

Client management

Data-driven insights

English (C1)

Tools

Zapier

Make

N8N

Google AI Studio

NotebookLM

Job description

The GPM Department guarantees an increase in the volume of our clients' businesses through advertisements on different platforms: search engines, social media, affiliation, media, programmatic, among others (Google Ads, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon, Microsoft Advertising, Programmatic, Affiliation, Media). We always work in the different phases of our clients' Customer Journeys. Our DNA is to rely on innovation and technology to be efficient with our clients' investments, and to know how to direct messages to potential users at the right place and at the right time. Measurement is key, because it allows us to reach our clients' business data. In Advertising, we are not about words, we are about results. Since we are a large team, we always work to promote teamwork and learning from each other. We welcome challenges with a smile on our faces, and we believe that our positive energy promotes good results for our clients.We are a winning team, and we have a great time working as a team. We always challenge ourselves, to foster professional and personal growth.

The Advertising Department guarantees an increase in the volume of our clients' businesses through advertisements on different platforms: search engines, social media, affiliation, media, programmatic, among others (Google Ads, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon, Microsoft Advertising, Programmatic, Affiliation, Media). We always work in the different phases of our clients' Customer Journeys. Our DNA is to rely on innovation and technology to be efficient with our clients' investments, and to know how to direct messages to potential users at the right place and at the right time. Measurement is key, because it allows us to reach our clients' business data.

What we’d like you to do

• Act as a strategic consultant to different national and international large accounts for all their SEM Strategies.
• Create strategies on the main searchers. Create, manage and track search Ads campaigns on Google Ads, Search Ads 360 and Bing Ads.
• Designs AI testing roadmaps and implements custom automation scripts.
• Manage Business Manager and other platforms in depth.
• Work closely with the clients to define objectives and follow-up on agreed roadmaps.
• Maintain daily communication with the clients to review campaigns, results, and propose innovative strategies. Participate actively in meeting with clients.
• Responsible for seeking efficiency and resolving it through process improvement and implementation of new technologies or improvement in their use

What we’d like you to bring

• We are looking for someone who is proactive and eager to learn, with the ability to adapt to new challenges with a positive attitude.
• Deep experience in Google Ads Campaigns.
• At least 2 years of experience performing similar tasks in other marketing agencies or clients, focused on the execution and management of Paid Search campaigns, leveraging Generative AI (Gemini, ChatGPT, Claude) to optimize ad copy and strategy.
• Demonstrated ability to prioritize tasks and manage multiple simultaneous requests across projects, using automation workflows (Zapier, Make, N8N) to reduce manual workload.
• Technical familiarity with AI development environments (Google AI Studio) and RAG tools (NotebookLM) to build custom solutions and manage knowledge bases efficiently.
• Strong critical thinking and problem-solving skills, with a strategic mindset and a hands-on approach to tackling challenges utilizing Agent Space and LLMs.
• Strong analytical skills, with a knack for working with data and generating insights supported by AI models.
• Excellent communication and client management skills, with the ability to collaborate effectively with both internal teams and clients.
• Experience in project coordination and management, with a keen eye for detail.
• You have a C1 level of English, both spoken and written.