Marketing Retention Specialist Italy

Warner Bros. Discovery; Milano; On-site; EUR 42,000 - 62,000; Full time

Job summary

A leading media company is looking for a Marketing Retention Specialist to enhance customer engagement on the HBO Max platform. This role involves developing retention campaigns and collaborating with various teams to optimize user experience. The ideal candidate will have at least 2 years of experience in CRM or retention marketing and be fluent in both English and Italian.

Qualifications

• Minimum 2 years of experience in CRM or retention marketing.
• Strong analytical and problem-solving skills.
• Experience with CRM platforms and analytics tools.
• Strong analytical and problem-solving skills, with experience using CRM platforms and analytics tools.
• Excellent communication and collaboration skills, fluent in English and Italian.

Responsibilities

• Develop and execute CRM and retention campaigns.
• Monitor performance metrics and analyze customer behavior.
• Support the launch of HBO Max in Italy.
• Support the launch of HBO Max in Italy by building onboarding flows and winback strategies.
• Explore retention mechanics such as gamification, loyalty perks, and localized campaigns for Italy.
• Collaborate with colleagues across EMEA to share best practices and implement region-wide retention initiatives.
• Stay updated on streaming and digital marketing trends to evolve our approach.

Skills

CRM experience

Retention marketing

Analytical skills

Communication skills

Creative thinking

Fluent in English

Fluent in Italian

Tools

CRM tools

Analytics tools

Job description

Overview

Join to apply for the Marketing Retention Specialist Italy role at Warner Bros. Discovery.

Your New Role

We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Italy team. This role sits within the EMEA Retention team, reporting into the EMEA Retention CRM Director. You will play a key role in launching HBO Max in the Italian market and driving ongoing customer engagement and retention. With a strong focus on CRM, you will design and execute campaigns that keep our users excited, loyal, and deeply connected to our stories.

Your Role Accountabilities

• Develop and execute CRM and retention campaigns for HBO Max Italy, across email, push notifications, and in-app messaging.
• Partner with CRM, Brand, Content, Product, and Analytics teams to deliver personalized, data-driven customer journeys.
• Monitor performance metrics, analyze customer behavior, and optimize campaigns for engagement and churn reduction.
• Support the launch of HBO Max in Italy by building effective onboarding flows and winback strategies.
• Explore innovative retention mechanics such as gamification, loyalty perks, and localized campaigns tailored to the Italian market.
• Collaborate closely with colleagues across EMEA to share best practices and implement region-wide retention initiatives.
• Stay on top of industry trends in streaming, digital marketing, and entertainment to continuously evolve our approach.

Skills and Experience Required

• Min 2 years of experience in CRM, retention marketing, or lifecycle management, preferably in streaming, digital, or subscription-based businesses.
• Passionate about entertainment, streaming, and digital storytelling.
• Curious, creative, and eager to experiment with new ideas while staying data-driven.
• Strong analytical and problem-solving skills, with experience using CRM platforms and analytics tools.
• Excellent communication and collaboration skills, fluent in English and Italian.

Why Join Us

At HBO Max, you’ll be part of the EMEA Retention team that brings world-class stories to audiences. You’ll have the opportunity to shape how fans discover, experience, and stay engaged with our platform—from launch day and beyond—while also growing your expertise within an international team that’s redefining retention marketing for the streaming era.

How We Get Things Done

This section highlights our guiding principles as core values by which we operate. You can find them at www.wbd.com/guiding-principles/ along with insights from the team. We look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces building a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means we consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Miscellaneous

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