Direct Marketing Coordinator

PVH Italy; Lombardia; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

An international fashion company based in Milan is seeking a Direct Marketing Specialist to enhance their customer engagement strategies. The candidate will drive data-driven communication across various channels, manage campaign reporting, and coordinate with internal and external stakeholders. A minimum of 3 years of experience in CRM or digital marketing, strong analytical skills, and fluency in Italian and English are essential. The role requires a focus on project management and multichannel communication strategies.

Competenze

• Minimum of 3 years of experience in CRM, digital marketing, or clienteling roles.
• Solid analytical skills with the ability to interpret campaign performance data.
• Strong knowledge of multichannel communication and campaign management tools.

Mansioni

• Support the global contact strategy definition and deliver performance improvements.
• Orchestrate communication channels to drive digital engagement.
• Manage campaign reporting and analytics to drive improvements.

Conoscenze

CRM experience

Multichannel communication knowledge

Campaign management tools

Analytical skills

Project management skills

Fluent in Italian and English

Strumenti

Marketing automation platforms

Descrizione del lavoro

We are looking for a passionate and detail‑oriented Direct Marketing Specialist to join our Digital Engagement & Loyalty team at the Global Headquarters in Milan, Italy. You will play a key role in shaping the customer contact strategy, fostering long‑term and meaningful relationships with our clients.

Your Impact

As a Direct Marketing Specialist, you will play a pivotal role in driving seamless data‑driven communication across multiple channels, ensuring the adoption of best practices to maximize engagement and conversion.

• Support the global contact strategy definition and deliver performance improvements ensuring channel effectiveness and conversion optimization
• Orchestrate communication channels (email, SMS, push notifications) to drive digital engagement across multiple touchpoints
• Oversee the email communication production process in collaboration with external agencies and internal stakeholders
• Manage campaign reporting and analytics to drive improvements with a test, learn & scale‑up approach
• Ensure a consistent and effective rollout of customer journeys across all channels (email, SMS, push notifications) to provide a seamless customer experience
• Manage technical developments and coordinate with IT/tech teams to ensure smooth integration and platform enhancements
• Activate and test new digital channels to expand communication opportunities and improve customer reach
• Lead and support the execution of innovative digital projects aimed at strengthening customer engagement and business results

Qualifications

• Minimum of 3 years of experience in CRM, digital marketing, or clienteling roles
• Strong knowledge of multichannel communication (email, SMS, push notifications) and campaign management tools
• Experience in coordinating external agencies and cross‑functional stakeholders
• Solid analytical skills with the ability to interpret campaign performance data and translate insights into actions
• Familiarity with marketing automation platforms, customer journey design, and A/B testing approaches
• Strong project management skills with the ability to handle multiple priorities and deadlines
• Knowledge of digital trends, customer engagement best practices, and competitive landscape
• Fluent in Italian and English

We Would Appreciate a Person Who Is:

• A determined, agile, curious, engaging and creative approach to work
• Highly organized and able to manage multiple tasks simultaneously
• Previous experience working in a middle‑to‑large sized company and collaborating with different teams is nice to have
• Able to build meaningful relations across multiple departments, with a strong focus on team‑work

Moncler Group is an equal opportunity employer, which means we do not discriminate on the basis of Ethnic origin, Skin color, Religion, Civil status, Age, Nationality, Ancestry, any form of disability or neurodivergence, medical condition, Gender, Gender Identity or Expression, Sexual Orientation. We celebrate diversity and are committed to creating an inclusive environment for all employees.