Sales Digital Advertising Executive

The Walt Disney Company; Lombardia; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

The Walt Disney Company in Milan, Italy is seeking a Sales Digital Advertising Executive to manage campaigns for Disney+ and other media. You will lead end-to-end sales workflows, forecast revenue, and build strong agency relationships to maximise revenue streams.

You will develop and present Disney media products, collaborate with cross-functional teams, and drive new opportunities while working in a hybrid Milan office environment.

Qualifications

• Experience in media sales with a focus on digital/video advertising.
• Ability to present complex media strategies to agencies and clients.
• Strong analytical skills for forecasting and revenue planning.
• Excellent written and verbal communication in English and Italian.

Responsibilities

• Lead end-to-end campaign workflow from media plan to reporting.
• Own monthly/quarterly sales forecasts and pipeline analysis.
• Develop and present Disney media presentations to clients/agencies.
• Cultivate agency relationships and identify revenue opportunities.
• Collaborate with Ad Operations, Finance and Client Services teams.
• Stay informed on market trends and competitive activity.
• Pitch multi-platform content packages and campaign-led solutions.
• Maintain data quality and reporting in SalesHub.

Skills

Media sales

Forecasting

Data analysis

Client relationships

Presentation skills

Cross-media advertising

English & Italian

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

SalesHub

PowerPoint

Excel

Job description

Job ID 10161311 Location Milan, Italy Business The Walt Disney Company (EMEA) Date posted Oct. 13, 2026

The principal responsibility of the Sales Digital Advertising Executiveis to manage advertising campaigns for Disney+ and other media (such as Social: Meta, YouTube), in direct contacts with media agencies.

The successful candidate will be tasked with maximising revenue for Agencies (and/ or client) assigned, creating excellent, long-term relationships, driving new revenue streams.

This is a sales position within the Italy Advertising Sales team, reporting to a Digital Sales Manager.

This person is expected to work closely with their line manager to develop and execute commercial strategies, support revenue forecasting and business analysis, identify growth opportunities, and contribute to overall sales planning and performance management.

You’ll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This role will be based in our Milan office, 4 days a week, with either a Monday or Friday working from home. The internal job title is Digital Sales Supervisor.

What You Will Do

• Leading the pre-to-post-sale campaign execution workflow from the media plan creation and presentation to the reporting
• Own and maintain accurate monthly and quarterly sales forecasts, providing analytical support, revenue tracking, pipeline analysis and actionable business recommendations to the Sales Manager
• Reaching and exceeding monthly and quarterly targets as agreed with line manager
• Understand and be able to present Disney media products, targeting options, ad policies and special packages
• Proactive selling media and content events/special & seasonal/content packages with attention to opportunities time to market
• Maintain best-in-class data quality and reporting within SalesHub, ensuring accurate pipeline management, opportunity tracking, forecasting and sales performance visibility.
• Work closely with Ad operation/finance and administrative teams to optimize workflow
• Analyze market trends, competitive activity and client investment patterns to identify opportunities, risks and areas for revenue growth.
• Leverage campaign performance results, audience insights and effectiveness studies (e.g. Brand Lift, Attention Measurement) to strengthen client recommendations and future sales opportunities.
• Developing, keeping updated and presenting Disney media presentations documents to clients and media agencies
• Developing excellent agency relationships, scouting all the opportunities and maximising revenues stream for the assigned clients/accounts
• Always looking for new sales opportunities (e.g. new clients/new agencies)
• Understand key market trends and how these can influence our sales approach
• Organization of Event/Roadshows/hospitality for Media Agencies/clients; coordinating with the other Sales Managers and the Line Manager
• Cultivate strong, multi-level relationships across media agencies, particularly with planning and buying teams
• Proactively pitch and sell multi-platform content packages and campaign-led solutions
• Collaborate closely with Client Services team (campaign management and ad operations) to develop holistic client proposals from sale to implementation and technical troubleshooting
• Stay informed on key market and category trends and leverage them to shape sales narratives

Required Qualifications & Skills

• Experience in media sales, preferable within a major media owner, broadcaster, streaming service or digital / social media companies
• Experience in Sales Planning functions in the digital media industry, with a focus on video advertising; Deep understanding of the digital ecosystem, including familiarity with VOD, BVOD, and SVOD platforms
• Knowledge of Connected TV (CTV) landscape and cross-media opportunities
• Knowledge of different planning models: Direct IO, Programmatic Guaranteed and PMP
• Demonstrated ability to deliver strategic, cross-platform advertising solutions in a highly competitive environment - Confident in leading presentations and communicating complex media strategies
• Capable of developing and executing long‑term sales strategies aligned with business goals
• Skilled in media planning and use of analytics for performance improvement
• Extensive experience in digital and video advertising sales
• In‑depth knowledge of the Italian digital and CTV advertising market
• Excellent communication and presentation skills (verbal and written, English and Italian)
• Advanced skills in PowerPoint and Excel for media planning, forecasting, business analysis and reporting
• Strong working knowledge of Salesforce and SalesHub is required, with demonstrated experience in pipeline management, forecasting, opportunity tracking and sales reporting
• Familiarity with advertising measurement and effectiveness solutions, including Brand Lift, Attention Measurement, Nielsen, IAS, DoubleVerify and similar industry tools
• Understanding of both TV and digital media sales strategies
• Strong organisational, analytical and problem‑solving capabilities
• Ability to translate data and business insights into actionable commercial recommendations
• Team player with the ability to collaborate across departments (e.g. Marketing, Programming, Client Services, Ad Operations and Finance)

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other