Senior Theatrical Marketing Manager, Amazon MGM Studios Theatrical Marketing

Amazon; Roma; On-site; EUR 110,000 - 150,000; Full time

Job summary

Amazon Italy is seeking an experienced Senior Marketing Manager to lead and drive innovative local marketing strategies for theatrical releases in Italy. Reporting to the Head of Theatrical Marketing Italy, this role combines strategic leadership with deep analytical expertise to maximize audience engagement and box office performance across the country.

You will own strategic planning, cross-functional collaboration with Content, PR, Digital, and International partners, and campaign execution

Qualifications

• Proven track record managing complex marketing campaigns.
• Deep expertise in integrated marketing across traditional, digital, and experiential channels.
• Advanced stakeholder management skills across internal leadership and external partner experience.
• Exceptional strategic thinking, analytical, and presentation capabilities.
• Demonstrated ability to manage multiple high-priority projects simultaneously.
• Fluency in English and Italian.

Responsibilities

• Lead strategic planning and budget management across multiple high-profile theatrical releases in Italy.
• Develop territory-wide marketing strategies and long-term activation roadmaps for Italy.
• Conduct advanced local market analysis and competitive intelligence to inform strategic decisions for Italy.
• Establish campaign KPIs and success metrics in partnership with senior leadership.
• Drive innovation in audience engagement methodologies and emerging marketing technologies.
• Mentor and guide junior marketing managers on strategic thinking and campaign development.
• Provide creative leadership across all marketing assets and brand touchpoints in Italy.
• Oversee localization strategies and coordinate with global International teams.
• Ensure brand consistency and creative excellence across multiple concurrent campaigns in Italy.
• Lead relationships with creative partners and agencies in Italy.
• Approve and guide creative direction for high-stakes marketing initiatives in Italy.
• Develop comprehensive media strategies for Italy spanning traditional, digital, and emerging platforms.
• Lead negotiations and strategic collaboration with key media agencies and platforms for local marketing campaigns.
• Cultivate and manage high-value brand collaborations and co-marketing opportunities.
• Collaborate with International Media leadership on global best practices and innovation.
• Optimize media spend efficiency across portfolio of local campaigns.
• Conceptualize and execute large-scale special projects, premieres, and marquee events in Italy.
• Manage complex stakeholder relationships across multiple external agencies in Italy.
• Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners.
• Provide strategic guidance to distribution teams on theatrical positioning in Italy.

Skills

Integrated marketing

Stakeholder management

Strategic thinking

English & Italian

Job description

Description

We're seeking an experienced Senior Marketing Manager to help lead and drive innovative marketing local strategies for our theatrical releases in Italy. Reporting to the Head of Theatrical Marketing Italy this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance in Italy

Description

We're seeking an experienced Senior Marketing Manager to help lead and drive innovative marketing local strategies for our theatrical releases in Italy. Reporting to the Head of Theatrical Marketing Italy this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance in Italy

Key job responsibilities

Strategic Leadership & Planning

• Lead strategic planning and budget management across multiple high-profile theatrical releases in Italy.
• Develop territory-wide marketing strategies and long-term activation roadmaps for Italy.
• Conduct advanced local market analysis and competitive intelligence to inform strategic decisions for Italy.
• Establish campaign KPIs and success metrics in partnership with senior leadership
• Drive innovation in audience engagement methodologies and emerging marketing technologies
• Mentor and guide junior marketing managers on strategic thinking and campaign development

Creative Direction & Brand Management

• Provide creative leadership across all marketing assets and brand touchpoints in Italy.
• Oversee localization strategies and coordinate with global International teams
• Ensure brand consistency and creative excellence across multiple concurrent campaigns in Italy.
• Lead relationships with creative partners and agencies in Italy.
• Approve and guide creative direction for high-stakes marketing initiatives inItaly.

Media Strategy & Collaboration Development

• Develop comprehensive media strategies for Italy spanning traditional, digital, and emerging platforms
• Lead negotiations and strategic collaboration with key media agencies and platforms for local marketing campaigns
• Cultivate and manage high-value brand collaborations and co-marketing opportunities
• Collaborate with International Media leadership on global best practices and innovation
• Optimize media spend efficiency across portfolio of local campaigns

Activations & Events

• Conceptualize and execute large-scale special projects, premieres, and marquee events in Italy.
• Manage complex stakeholder relationships across multiple external agencies in Italy.

Cross-Functional Leadership & Team Development

• Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners
• Provide strategic guidance to distribution teams on theatrical positioning in Italy.
• Drive organizational alignment on local campaign priorities and resource allocation
• Mentor junior team members and contribute to team capability development
• Champion creative excellence and innovative problem-solving across the organization

Basic Qualifications

• Proven track record managing complex marketing campaigns
• Deep expertise in integrated marketing across traditional, digital, and experiential channels
• Advanced stakeholder management skills across internal leadership and external partner experience
• Exceptional strategic thinking, analytical, and presentation capabilities
• Demonstrated ability to manage multiple high-priority projects simultaneously
• Fluency in English and Italian

Preferred Qualifications

• Experience with international marketing coordination and localization strategies
• Proven track record of innovation in marketing technology and emerging platforms
• Strong financial acumen with P&L responsibility experience
• Strategic Vision: Ability to see the big picture and translate into actionable plans
• Team Development: Commitment to mentoring and developing marketing talent
• Innovation Leadership: Drive adoption of new technologies and methodologies
• Stakeholder Influence: Ability to influence and align diverse stakeholder groups
• Results Orientation: Track record of delivering measurable business impact

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult your Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company - Amazon Digital Italy s.r.l.

Job ID: A10417953