Sales Digital Advertising Manager

The Walt Disney Company; Lombardia; On-site; EUR 62,000 - 86,000; Full time

Benefits offered by this job

Bonus schemes

Medical insurance

Meal vouchers

Disney+ subscription

Entrance Pass to Parks

Welfare program

Job summary

The Walt Disney Company Italia is seeking a Sales Digital Advertising Manager in Milan to drive revenue for Disney+ and related platforms by building and expanding relationships with media agencies and direct clients across Italy.

Based in Milan with hybrid work, you will lead multi‑platform advertising solutions, forecast performance, and guide strategic pitches while collaborating with the Italy Advertising Sales team to grow key accounts and new revenue streams.

Qualifications

• Significant experience in media sales with major media owner or digital companies.
• Experience in Sales Planning in digital media, with focus on video advertising.
• Knowledge of CTV landscape and cross-media opportunities.
• Proven ability to manage a strong client/agency portfolio in Italy.
• Strong grasp of programmatic trading models and direct relationships with agency trading desks.
• Knowledge of Direct IO, Programmatic Guaranteed and PMP planning models.
• Ability to deliver strategic cross‑platform advertising solutions and lead presentations.
• Track record of driving incremental revenue and growing client investment.
• Excellent communication and presentation skills in English and Italian.

Responsibilities

• Achieve and exceed revenue targets with the line manager.
• Cultivate multi-level relationships across media agencies.
• Pitch and sell multi‑platform content packages and campaigns.
• Grow existing business and identify new revenue streams.
• Develop relationships with key decision-makers to drive long‑term partnerships.
• Provide forecasting and regular reporting to management.
• Own a defined agency/client patch and meet revenue targets.
• Contribute to market intelligence and competitive positioning in Italy.
• Use dashboards and analytics to maximize sales opportunities.
• Lead new business pitches and complex media plans.

Skills

Media sales

Agency relationships

Video advertising

Programmatic trading

CTV advertising

Sales forecasting

Presentations

PowerPoint

Excel

English & Italian

Tools

Salesforce

Job description

Location When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.

Job ID 10161318 Location Milan, Italy Business The Walt Disney Company (EMEA) Date posted Oct. 13, 2026

The primary responsibility of the Sales Digital Advertising Manager is to drive advertising revenue for Disney+ and other media platforms (e.g., Social Meta, YouTube) by managing and developing relationships with media agencies and/or clients in the Italian market.

This role will focus on generating incremental revenue, delivering strategic and creative advertising solutions, and building long-term partnerships. The role reports to the Italy Integrated Ad Sales Senior Manager and works as part of the Italy Advertising Sales team.

The successful candidate will also support the strategic planning of their Big Media Agencies or Direct Clients portfolio and actively contribute to sales growth across key platforms.

You’ll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This role will be based in our Milan office, 4 days a week, with either a Monday or Friday working from home. The internal job title will be Digital Sales Manager.

What You Will Do

• Achieve and exceed revenue targets on a weekly, monthly, and quarterly basis, as agreed with the line manager
• Cultivate strong, multi-level relationships across media agencies, particularly with planning and buying teams
• Proactively pitch and sell multi-platform content packages and campaign-led solutions
• Grow existing business and identify new revenue streams within the agency and/or client portfolio
• Develop and nurture relationships with key decision-makers and C-level stakeholders across agencies and/or direct clients to drive long-term strategic partnerships
• Provide accurate forecasting and regular reporting to management
• Ownership of a defined agency/client patch and performance against set revenue targets
• Contribution to market intelligence and competitive positioning in Italy
• Use analytical tools and dashboards to monitor performance and maximise sales opportunities
• Anticipate risks within the portfolio and implement focused sales strategies to address them; ability to navigate campaign escalations and contribute to long-term positive solutions
• Conduct campaign analysis to extract actionable insights and future recommendations through Sales Hub
• Lead and support new business pitches, develop complex media plans, and present strategic advertising solutions
• Identify training, events, and hospitality needs within agency partners and communicate these to the line manager
• Lead agency/client plenary sessions, presentations and thought leadership initiatives designed to elevate market awareness and generate commercial opportunities
• Collaborate closely with Client Services team (campaign management and ad operations) to develop holistic client proposals from a sale to implementation and technical troubleshooting
• Collaborate with Account Managers in other EMEA regions
• Stay informed on key market and category trends and leverage them to shape sales narratives

Required Qualifications & Skills

• Significant experience in media sales, preferably within a major media owner, broadcaster, streaming service or digital / social media companies
• Experience in Sales Planning functions in the digital media industry, with a focus on video advertising; Deep understanding of the digital ecosystem, including familiarity with VOD, BVOD, and SVOD platforms
• Knowledge of Connected TV (CTV) landscape and cross-media opportunities
• Proven experience managing a strong client/agency portfolio in the Italian media landscape
• Strong grasp of programmatic trading models and direct relationships with agency trading desks
• Knowledge of different planning models: Direct IO, Programmatic Guaranteed and PMP
• Demonstrated ability to deliver strategic, cross-platform advertising solutions in a highly competitive environment - Confident in leading presentations and communicating complex media strategies
• Track record of driving incremental revenue and growing investment from clients
• Capable of developing and executing long-term sales strategies aligned with business goals
• Skilled in media planning and use of analytics for performance improvement
• Extensive experience in digital and video advertising sales
• In-depth knowledge of the Italian digital and CTV advertising market
• Strong relationships with senior-level contacts within media agencies
• Strategic thinker with a proactive, solution-oriented mindset
• Excellent communication and presentation skills (verbal and written, English and Italian)
• Advanced skills in PowerPoint and Excel for media planning and reporting
• Strong working knowledge of Salesforce is required, with proven experience in pipeline management and forecasting
• Familiarity with campaign measurement and effectiveness studies (e.g. Brand Lift, Attention Measurement, Sales Lift, Nielsen) is highly desirable
• Understanding of both TV and digital media sales strategies
• Strong organisational and analytical capabilities
• Team player with the ability to collaborate across departments (e.g., marketing, programming).

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The gross annual salary (RAL) for this position ranges from 62.400 € to 85.800 €. The final offer within this range will be determined based on objective and neutral criteria, including the candidate's experience and skills. In addition to the gross annual salary, the overall remuneration package may include benefits and other compensation components, such as bonus schemes based on roles, medical, life & disability insurance programs, meal vouchers at 10€ per onsite day, welfare program, Disney+ subscription and Entrance Pass to Parks, in accordance with applicable company policies and collective agreements.

This role is regulated by the Grafici Editori National Collective Bargaining Agreement, with an initial placement at Level A.

Disclaimer

This position is withTHE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we callThe Walt Disney Company (EMEA).

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.