Local Store Marketing Lead – Italy (Hybrid)

Burger King Restaurants Italy; Assago; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Discounts at company restaurants

Job summary

Burger King Restaurants Italy is seeking a Local Store Marketing Specialist to define and implement local marketing strategies for the Italian restaurant network.

The role focuses on maximizing restaurant performance through local marketing activities, partnerships, events, and openings, working with franchisees, District Managers, Operations, Marketing, and external agencies to convert opportunities into measurable business results.

Qualifications

• Degree in Marketing, Economics, Communications, or related field.
• 4–7 years of experience in Local Store Marketing, Trade Marketing, or Field Marketing.
• Driving License (B).
• Experience in quick-service restaurant (QSR) companies is preferred; experience in retail, food service, or franchise networks is also relevant.
• Strong business focus and a drive to increase traffic.

Responsibilities

• Define and implement Local Store Marketing plans to support the restaurant network.
• Identify local growth opportunities based on the characteristics of the trading area and the performance of each restaurant.
• Design initiatives to increase traffic, visit frequency, and sales.
• Ensure a strong local brand presence and monitor local communications and external signage.
• Develop marketing plans for new restaurant openings and reopenings; coordinate pre/post opening activities.
• Collaborate with Operations and franchisees to achieve traffic and brand awareness targets.

Skills

Interpersonal skills

Negotiation skills

Project management

Analytical thinking

Education

Degree in Marketing, Economics, Communications, or related field

Tools

Excel

PowerPoint

Job description

Burger King Restaurants Italy is seeking a Local Store Marketing Specialist to define and implement local marketing strategies for the Italian restaurant network.

The role focuses on maximizing restaurant performance through local marketing activities, partnerships, events, and openings, working with franchisees, District Managers, Operations, Marketing, and external agencies to convert opportunities into measurable business results.