Local Store Marketing Specialist

QSRP group; Assago; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Permanent contract

Annual bonus

Discounts at company restaurants

Job summary

QSRP, the owner of Burger King in Italy, is seeking a Local Store Marketing Specialist to define and implement regional marketing plans for our restaurant network in Italy. You will work with franchisees, District Managers, Operations, and Marketing to turn local opportunities into measurable business results.

Responsibilities include developing local marketing strategies, enhancing brand visibility, supporting openings, building local partnerships, and analysing ROI to optimise spend.

Qualifications

• Degree in Marketing, Economics, Communications, or a related field.
• 4-7 years of Local Store Marketing, Trade Marketing, or Field Marketing experience.
• Driving License (B) required.
• Experience in QSR, retail, or franchise networks preferred.
• Strong business focus and ability to drive traffic.
• Proficiency with MS Office, especially Excel and PowerPoint.

Responsibilities

• Develop and implement Local Store Marketing plans to support the restaurant network.
• Identify growth opportunities in trading areas and per-restaurant performance.
• Design initiatives to increase traffic, visits, and sales.
• Maintain strong local brand presence and manage signage.
• Coordinate pre- and post-opening activities for new openings.
• Collaborate with franchisees and Area Managers to hit traffic/brand targets.
• Create partnerships with local businesses and organizations.
• Monitor ROI and prepare reports to optimise local marketing investments.

Skills

Local Store Marketing

Trade Marketing

Field Marketing

Partnership development

Driving license

Education

Degree in Marketing, Economics, Communications, or a related field

Tools

Excel

PowerPoint

Job description

Select how often (in days) to receive an alert:

Join QSRP: where the good growth happens

Burger Kingis part of QSRP ( Quick Service Restaurant Platform ), a company dedicated to delivering mouthwatering food experiences to our 100 million customers annually through our 1,200+ restaurants and 7,000 employees throughout 9 key countries. Our product offering proudly represents a culturally diverse selection of Burgers through our US-style Burger King and Belgian-rooted Quick restaurants, French style O'Tacos, Vibrant burger brand G La Dalle, Dunkin: the world leader in coffee and donuts, Chopstix: one of the most recognized Asian QSR brands in the UK,.

About the position

The Local Store Marketing Specialist is responsible for defining and implementing local marketing strategies for Burger King restaurants in Italy.

The role aims to maximise restaurant performance through local marketing activities, local partnerships, events, marketing plans to support new openings, and initiatives tailored to the specific needs of each restaurant.

The successful candidate will work closely with franchisees, District Managers, Operations, Marketing, and external agencies, turning local opportunities into measurable business results.

Key responsibilities

Local Store Marketing strategy development

• Define and implement Local Store Marketing plans to support the restaurant network.
• Identify local growth opportunities based on the characteristics of the trading area and the performance of each restaurant.
• Design initiatives to increase traffic, visit frequency, and sales.

Brand visibility and local signage

• Ensure a strong local brand presence.
• Monitor the quality of local communications and external road signage.
• Ensure that activities are consistent with Burger King guidelines.

Support for new openings

• Develop marketing plans for new restaurant openings and reopenings.
• Coordinate pre-opening and post-opening activities.
• Collaborate with Operations and franchisees to achieve traffic and brand awareness targets.

Support for restaurants and the franchise network

• Work alongside franchisees and Area Managers to identify business growth opportunities.
• Support restaurants facing traffic or sales challenges through tailored plans.
• Ensure the correct implementation of marketing activities and communication materials.

Local partnerships and activations

• Create and develop partnerships with businesses, schools, universities, sports associations, local authorities, and other local organisations.
• Develop events, sponsorships, and activities to engage the local community.
• Build programmes to increase local visibility and acquire customers.

Analysis and performance

• Monitor results, sales, traffic, and the return on investment (ROI) of initiatives.
• Prepare reports and recommendations to continually optimise local marketing investment.

What do you bring

• Degree in Marketing, Economics, Communications, or a related field.
• 4-7 years of experience in Local Store Marketing, Trade Marketing, or Field Marketing.
• Driving License (B)
• Experience in quick-service restaurant (QSR) companies is preferred; experience in retail, food service, or franchise networks is also relevant.
• Strong business focus and a drive to increase traffic.
• Ability to develop commercial partnerships and local activities.
• Excellent project management skills.
• Knowledge of sales and marketing KPIs.
• Excellent interpersonal and negotiation skills.
• Willingness to travel frequently throughout Italy.
• Excellent knowledge of Microsoft Office, particularly Excel and PowerPoint.

As an individual you are

• Relationship-focused and able to influence and engage others without direct authority.
• An active listener, attentive to the needs of individual restaurants and local communities.
• Proactive and resourceful, ready to turn local opportunities into concrete initiatives.
• A pragmatic problem-solver, able to find workable solutions and adjust your approach based on results.
• Organised and able to manage competing priorities, multiple projects, and deadlines.
• Creative and results-oriented, bringing fresh ideas with a clear commercial purpose.
• Adaptable and resilient, responding constructively to change and unexpected challenges.
• Collaborative and accountable, working effectively across teams and following initiatives through to completion.

Why join us on your journey?

• Contribute to our mission of becoming the market leader in QSR sector
• Plenty of career growth opportunities across all our international head quarters
• Become part of a company where learning and development is in the heart of the culture
• Loads of fun initiatives with your colleagues, many of them focused on giving back to the community
• We believe in a flexible and hybrid work model, but we also offer a modern and cool office environment for you to thrive in
• We care about diversity, equity and inclusion and make everyone feel equally welcomed

What we offer:

• Permanent contract under the CCNL Commercio e Terziario, with a classification level based on experience.
• Gross annual salary of €35,000-€40,000.
• Annual bonus based on company performance and individual objectives.
• Discounts at company restaurants.

Intrigued, but want to read more about us first?

Sure! Check out these resources to find out more about what we do.

All applicants will receive consideration for the job with no regards to race, color, religion, gender, sex (pregnancy included) and sexual identity and orientation, age, nationality, citizenship, physical or mental disability, military status, family or marital status, medical condition, or any other basis protected by national or local laws and regulations.