Local Store Marketing Lead – Italy Growth & Partnerships

QSRP group; Assago; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Permanent contract

Annual bonus

Discounts at company restaurants

Job summary

QSRP, the owner of Burger King in Italy, is seeking a Local Store Marketing Specialist to define and implement regional marketing plans for our restaurant network in Italy. You will work with franchisees, District Managers, Operations, and Marketing to turn local opportunities into measurable business results.

Responsibilities include developing local marketing strategies, enhancing brand visibility, supporting openings, building local partnerships, and analysing ROI to optimise spend.

Qualifications

• Degree in Marketing, Economics, Communications, or a related field.
• 4-7 years of Local Store Marketing, Trade Marketing, or Field Marketing experience.
• Driving License (B) required.
• Experience in QSR, retail, or franchise networks preferred.
• Strong business focus and ability to drive traffic.
• Proficiency with MS Office, especially Excel and PowerPoint.

Responsibilities

• Develop and implement Local Store Marketing plans to support the restaurant network.
• Identify growth opportunities in trading areas and per-restaurant performance.
• Design initiatives to increase traffic, visits, and sales.
• Maintain strong local brand presence and manage signage.
• Coordinate pre- and post-opening activities for new openings.
• Collaborate with franchisees and Area Managers to hit traffic/brand targets.
• Create partnerships with local businesses and organizations.
• Monitor ROI and prepare reports to optimise local marketing investments.

Skills

Local Store Marketing

Trade Marketing

Field Marketing

Partnership development

Driving license

Education

Degree in Marketing, Economics, Communications, or a related field

Tools

Excel

PowerPoint

Job description

QSRP, the owner of Burger King in Italy, is seeking a Local Store Marketing Specialist to define and implement regional marketing plans for our restaurant network in Italy. You will work with franchisees, District Managers, Operations, and Marketing to turn local opportunities into measurable business results.

Responsibilities include developing local marketing strategies, enhancing brand visibility, supporting openings, building local partnerships, and analysing ROI to optimise spend.