Italy TikTok Shop Lead – Growth & P&L

TikTok; Lombardia; On-site; EUR 75,000 - 91,000; Full time

Benefits offered by this job

Bonuses/incentives

Restricted stock units

Job summary

TikTok is seeking a Senior Leader for its Italy commerce category in Milan to shape the future of AI-native commerce, owning the category P&L and strategic roadmap. You will guide a high-performing team across functions and collaborate with operations, product and marketing to unlock seller growth and adoption of livestream and short video commerce.

With deep knowledge of the Italian market, you will build strong local partnerships, drive profitability, and ensure scalable, trusted experiences

Qualifications

• Proven experience leading and scaling high-performing teams.
• Strong strategic mindset with operational excellence.
• Data-driven decisions using performance insights.
• Extensive experience in category management delivering ambitious results.
• Deep understanding of the Italian market, consumer behavior, digital trends and mobile commerce transformation.
• Growth-oriented mindset with excellent communication and stakeholder management skills.
• Fluent in both Italian and English for local partnerships.

Responsibilities

• Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
• Own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and lead a high-performing team—hiring, developing, and coaching top talent.
• Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
• Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Skills

Leadership

Strategic thinking

Data-driven

Category management

Italian market knowledge

Communication

Bilingual Italian English

Job description

TikTok is seeking a Senior Leader for its Italy commerce category in Milan to shape the future of AI-native commerce, owning the category P&L and strategic roadmap. You will guide a high-performing team across functions and collaborate with operations, product and marketing to unlock seller growth and adoption of livestream and short video commerce.

With deep knowledge of the Italian market, you will build strong local partnerships, drive profitability, and ensure scalable, trusted experiences