B2B Marketing Specialist: Demand, Events & Pipeline (Italy)

Accenture PLC; Assago; On-site; EUR 33,000 - 47,000; Full time

Job summary

Accenture PLC in Italy seeks a Marketing Specialist to help Avanade and its business in Italy grow demand and pipeline. The role covers executive programs, client engagement, events, communications, and partner marketing within a broad B2B marketing lifecycle.

The position reports to the Italy & Greece Marketing Lead and requires ownership, organization, and a strong ability to translate priorities into high‑quality execution. Fluency in Italian and English is essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; 3–5 years in marketing, communications, events, PR, demand generation, or project coordination.
• Excellent written and verbal communication in Italian and English.
• Strong organization and attention to detail with multi-project management.
• Proactive, accountable, and able to drive activities to completion.
• Solid understanding of B2B marketing, lead gen, and pipeline metrics.

Responsibilities

• Manage end-to-end planning and execution of executive events, customer experiences, roundtables, partner initiatives, and industry engagements.
• Support demand generation, lead nurturing, and post-event follow-up with sales and BDR teams.
• Develop communications and visibility initiatives, including thought leadership and social media.
• Coordinate project plans, budgets, vendors, reporting, and marketing operations.
• Build relationships with leadership, sales, Microsoft stakeholders, clients, agencies and partners.

Skills

Italian language

English language

Project coordination

Event planning

Demand generation

Education

Bachelor’s degree in Marketing / Communications / Business Administration

Tools

CRM systems

Marketing technologies

Microsoft Office

Microsoft Copilot

Job description

Accenture PLC in Italy seeks a Marketing Specialist to help Avanade and its business in Italy grow demand and pipeline. The role covers executive programs, client engagement, events, communications, and partner marketing within a broad B2B marketing lifecycle.

The position reports to the Italy & Greece Marketing Lead and requires ownership, organization, and a strong ability to translate priorities into high‑quality execution. Fluency in Italian and English is essential.